Product Marketing Lead

About the role

This role is part of Ninety's Product Marketing team, which is at an inflection point. The product is evolving quickly, and the business is ready to enhance its capabilities for market uptake. We're seeking a Product Marketing Manager (PMM) to contribute to four key areas:

• Lifecycle growth: Build and run campaigns for trial users and customers tied to clear performance goals.
• Sales enablement: Build and maintain the core enablement kit (talk tracks, positioning, objection handling, competitive context, and simple assets) so Sales and CS can execute consistently.
• Customer insights: Research, synthesize, and turn learnings into decisions and action.
• Measurement and optimization: Set clear success metrics, partner with RevOps on reporting, and iterate fast based on performance data.

Responsibilities

Own multiple launches end-to-end (positioning, messaging, GTM plan, enablement, rollout) in close partnership with Product, Sales, CS, and RevOps.

Ship lifecycle campaigns that improve trial conversion and customer expansion, translating real customer problems into simple, executable plays (including working in Gainsight when needed).

Stand up the first version of Ninety’s Insights Engine: ongoing customer research, synthesis, and clear outputs teams actually use.

Establish a steady operating cadence for launches and campaigns that the org can run confidently (even with a lean team).

Drive measurable improvement in product usage/adoption, free trial-to-paid conversion, expansion, and retention.

Mature the Insights Engine into a dependable loop that continuously sharpens messaging, roadmap bets, and campaign performance.

Lead or strongly influence competitive positioning as it becomes a priority.

Requirements

You'll be successful here if you've personally done most of the following:

• Built or materially leveled up PMM in a lean B2B SaaS environment (you've helped create the motion, not just operate inside one).
• Led launches end-to-end with cross-functional stakeholders and clear success metrics.
• Owned messaging work that changed market understanding and improved GTM effectiveness.
• Worked in a world with PLG + SLG, ideally selling to SMBs (not enterprise-only).
• Comfortable moving with imperfect data, learning fast, and iterating.
• Willing to get tactical when needed (including working directly in tools like Gainsight or HubSpot) while keeping the work focused and easy for partners to execute.

Qualifications

Preferred qualifications include:

• Experience with Gainsight or similar CRM tools.
• Strong background in customer research and synthesis.
• Proven ability to lead and mentor a small team.
• Experience with agile methodologies and continuous improvement processes.

Skills

• Exceptional communication skills, both written and verbal.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong analytical and problem-solving skills.
• Experience with B2B SaaS products and markets.
• Ability to prioritize and manage multiple projects simultaneously.

Benefits

Ninety offers a comprehensive benefits package including:

• Flexible and time off
• Health, dental, and vision insurance
• Generous paid parental leave
• Company-paid life and LTD
• HSA, FSA, and DCFSA accounts
• Annual professional development reimbursement
• Company gatherings and travel coverage

Pay

We offer competitive compensation packages tailored to individual performance and experience.

Schedule

The role is full-time and remote, allowing you to work from anywhere where you feel most productive.