Product Marketing Lead
Paragon · Los Angeles, CA · 1 mo ago
HybridMarketingFull-time
About the role
This is our first dedicated PMM hire. You'll report to the Head of Marketing and work directly with our founders, product, and sales. No PMM team to slot into, no established playbook to follow. The job is to build and hone our positioning and make it real everywhere it needs to show up: the website, the sales motion, how we launch, how we compete. If you want to build something from scratch at a company that ships fast, keep reading.
What you'll do
- Own Paragon's messaging and positioning, from homepage copy to the pitch deck to how sales answers "how are you different from Merge?"
- Build a messaging framework that gives sales, content, and partnerships a shared source of truth on how we talk about ourselves
- Run product launches end-to-end. You own the process and timeline, not just the blog post
- Develop ICP personas for both segments: AI-native builders and enterprises reinventing as AI companies
- Plug into product planning before code ships, not after
What we're looking for
- 6+ years in B2B SaaS product marketing, having spent time as the first or second PMM, with meaningful time in developer tools, API infrastructure, integration, or something technically adjacent
- You've lived through a company repositioning or category creation, owning messaging architecture, not supported it. You can show a before/after of how you changed the way a company/product talked about itself
- Your writing earns trust from technical readers. You don’t need five sentences to say one thing. We'll ask for samples.
- Sales enablement experience that goes beyond decks. You've trained reps, sat in deal reviews, and built materials that actually got used
- Owned product launches from brief to post-launch retro, including wrangling product, design, and GTM to actually hit a date
- Worked alongside DevRel and have a view on how PMM and DevRel divide the work