Product Marketing Lead, Advanced Technology & AI

About the role

VIA is seeking a creative, technically fluent Product Marketing Lead to build and own our marketing presence across our most advanced technology domains. This is a ground-floor opportunity: our technology has evolved over time and we are ready to fully dedicate a marketing professional to this specific area.

Responsibilities

• Formally build VIA's AI and technical marketing presence: Generate the strategy, build the systems, and establish the content pipeline. Proactively develop, pitch, and execute fresh concepts across social media, video, and written content to establish VIA's authoritative voice in the agentic AI landscape
• Translate technical complexity into commercial clarity: Engage directly with VIA's product and technical teams to extract, understand, and translate our most complex technical architectures into simple, benefits-driven, and genuinely compelling customer-facing materials. The goal isn't just to simplify; it's to make the technical feel exciting
• Drive technical video production: Own the creative direction and production pipeline for VIA's technical product videos, from initial concept and briefing through to final deployment, ensuring complex product capabilities are communicated visually, clearly, and in a way that makes people want to watch to the end
• Own the VIA Knowledge Hub (VKH) podcast as a strategic marketing asset: Manage and grow VIA's VKH technical podcast series as a meaningful marketing vehicle; shaping editorial direction, ensuring new episodes are published and integrated onto the website, optimizing for digital distribution, and actively promoting across channels to build a genuine audience for VIA's technical perspective
• Keep technical web messaging current, accurate, and ahead of the product: Partner closely with product and engineering teams to ensure VIA's advanced technology web pages accurately and compellingly reflect our latest technical breakthroughs. You're not just maintaining pages; you're ensuring our digital presence keeps pace with what our teams are building

Requirements

• Experience: 4+ years in technical product marketing, technical content marketing, or product marketing for deeply technical B2B SaaS, AI, or cybersecurity platforms. A portfolio demonstrating the translation of complex technical concepts into clear, commercially compelling materials is strongly preferred over years of experience alone
• Technical engagement: You lead with curiosity to understand complex architectures paired with demonstrated experience engaging directly with engineering or product teams to extract and translate technical concepts
• Ground-up creative execution: Proven ability to build a content and marketing function from scratch, moving from a blank slate through strategic ideation to final production across multimedia channels including video, audio, and written content. You've done this before, even if at a smaller scale.
• Storytelling at the intersection of technical and human: Exceptional writing capability with a specific track record of converting dense feature descriptions and technical architectures into high-level, impact-driven narratives; the kind that make a government buyer or enterprise decision-maker feel the significance of what VIA has built
• Comfort with ambiguity and a bias for action: This role has no established playbook. The right candidate will be energized by the opportunity to define the strategy, build the systems, and demonstrate the value of technical marketing at VIA from the ground up

Benefits

• Compensation: This role offers a salary range of $100,000 - $150,000 USD per year
• Health: Fully funded, top-tier health benefits plan, including vision and dental coverage, fully covered from day one, for your whole family
• Family Support: Up to 24 weeks paid parental leave, a 4-week paid ramp-back program, and a $10K family forming benefit (covering fertility treatments, adoption, and surrogacy)
• Time off: Flexible Vacation Policy with no set annual limit or accrual period, Summer Fridays, and an extended holiday period in December
• Remote work: Ability to enjoy the best of both worlds with flexibility to work from home as needed, as well as access to three well-located offices, designed for collaboration and stocked with everything you could need
• Growth: Individualized growth opportunities, including internal and external mentorship panels, custom goals and feedback sessions, and/or access to learning and development programs, including VIA’s unrivaled leadership program
• A dedicated wellness advisor to help you navigate the programs and opportunities available at VIA
• Transit: Benefits to support commuting costs
• Connection: In-person events to foster team bonding and collaboration across different teams

Pay

This role offers a salary range of $100,000 - $150,000 USD per year

Schedule

Flexible work options