Marketing Technology and AI Lead

About the role

The Marketing Operations team drives efficiency and performance across Marketing & Customer Strategy by establishing, managing, and optimizing processes that empower teams to deliver results. This role sits at the intersection of marketing operations, workflow design, and technology enablement.

Responsibilities

• Redesign Marketing Workflows
• Map current-state content production and promotional planning workflows end-to-end—briefing, concepting, asset creation, review, versioning, trafficking, and channel activation—to identify where friction, rework, and manual effort create the greatest drag.
• Design future-state workflows that shift teams from one-off, manual execution to always-on, repeatable, automated pipelines.
• Develop the operating model changes needed to support new workflows: updated roles, handoffs, standards, and accountability structures.
• Build and maintain the workflow playbooks, process documentation, and adoption resources that enable teams to work the new way.
• Define and Drive MarTech & AI Strategy
• Develop a point of view on the martech and AI stack required to transform Marketing’s content production and promotional planning capabilities.
• Evaluate tools and platforms against real workflow needs—not in the abstract—and make recommendations on selection, sequencing, and integration.
• Stay current on the AI and martech landscape, including generative AI, creative automation, DAM and content management platforms, and promotional planning technology.
• Lead the Marketing AI Task Force: set the agenda, drive cross-team alignment on priorities, and build a culture of curiosity and disciplined experimentation around AI adoption.
• Spearhead Strategic Transformation Initiatives
• Define initiative scope, success metrics, and roadmaps; track progress and adjust course as needed.
• Lead cross-functional alignment across Marketing, Merchandising, Retail Media Networks, and Technology to ensure initiatives land with the right support and sequencing.
• Bring a measurable mindset: target and track outcomes such as content throughput, turnaround time reduction, manual touchpoint elimination, and team capacity freed for higher-value work.
• Partner with IT to Deliver Technical Solutions
• Define business requirements and workflow context that IT and technical partners need to build, configure, or integrate martech solutions.
• Serve as the Marketing voice in technical planning—ensuring solutions are designed around how creative and planning teams actually work, not just what is technically feasible.
• Manage vendor relationships and platform onboarding (e.g., Adobe Firefly and other martech platforms), ensuring adoption and value realization.
• Understand the downstream implications of workflow changes for media execution, personalization, and channel activation—and design with those handoffs in mind.
• Drive Adoption and Sustained Change
• Lead change management for workflow and technology transitions—building trust with creative and planning teams, demonstrating value through pilots and quick wins, and sustaining adoption over time.
• Coach and enable teams through the shift from manual execution to AI-assisted, automated workflows.
• Measure adoption and impact; communicate progress and results to leadership.

Requirements

• Required; Bachelor’s degree in Marketing, Communications, Business, Technology, or a related field.
• 5+ years of experience in marketing operations, content strategy, creative production, or marketing technology—with direct involvement in workflow design, process improvement, or martech implementation.
• Demonstrated ability to redesign how marketing work gets done—not just document current state, but drive meaningful change in workflows, tools, and operating models.
• Hands-on experience implementing AI, automation, or martech solutions in a marketing or creative context, including evaluation, deployment, and adoption.
• Strategic fluency with the martech and AI landscape: able to develop a point of view on the right tools and platforms for a given set of workflow needs and make a credible case for investment.
• Strong cross-functional influence skills—able to align stakeholders across Marketing, IT, Merchandising, and other functions without direct authority.
• Comfort translating between creative and technical teams: can sit with a designer to understand why a step takes four hours and then communicate that context clearly to an IT partner.

Preferred

• Experience with content production platforms, digital asset management systems, creative automation tools, or promotional planning technology.
• Familiarity with Agile ways of working and experience providing business requirements or direction to technology or product teams.
• Experience working within or alongside in-house creative studios or marketing agencies.
• Knowledge of retail media networks, promotional planning, personalization, or data-driven creative execution.
• Experience leading or facilitating cross-functional task forces, centers of excellence, or capability-building programs.