Product Marketing Director, Velocity (REMOTE WEST COAST)

Remote – US based candidates only, no visa sponsorship available.

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Own the product marketing strategy for SMB and Mid-Market segments, including segmentation and GTM priorities
• Define compelling narratives that resonate with velocity buyers while aligning with the company’s platform strategy
• Lead integrated GTM launches and campaigns in collaboration with various teams
• Develop scalable messaging, sales plays, and partner content for global consistency
• Identify market opportunities through customer insights and competitive intelligence to influence strategy
• Partner with revenue teams for pipeline optimization and customer expansion initiatives
• Establish best practices and measurement to improve GTM effectiveness across segments

Qualifications

• 10+ years of experience in B2B product marketing, GTM strategy, or solutions marketing, with several years in leadership roles
• Proven track record of developing GTM strategies for SMB or Mid-Market technology businesses
• Expertise in positioning, messaging, launches, competitive strategy, and sales enablement
• Demonstrated success in cross-functional collaborations with Product Management, Sales, and Executive Leadership
• Strong executive communication skills and ability to connect marketing strategy with business outcomes
• Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software is preferred

Pay

$217,300 – $403,400 annually

Benefits

• Unlimited paid time off and 12 paid holidays, including global company days for self-care
• Paid parental leave of 8 weeks for all parents, and 16 weeks for birthing parents
• Comprehensive medical, dental, and vision coverage starting on the first day
• Mental health support and therapy sessions through the Employee Assistance Program
• 401(k) plan with company matching contributions
• Support for fertility, adoption, and surrogacy through Maven, along with paid volunteer time
• 24/7 virtual veterinary care at no cost via AirVet
• Legal services and identity protection options included in benefits
• Tax-advantaged spending accounts for healthcare and commuting expenses
• Opportunities for professional development through on-demand libraries and learning events