Director, Product Marketing (Remote)

About the role

The Director, Product Marketing will shape how Availity's products are positioned, launched, and brought to life in the market. This is a high-impact leadership role for someone who thrives at the intersection of product, customer insight, storytelling, and growth.

Responsibilities

• Develop and execute go-to-market strategies that drive awareness, pipeline, and revenue impact.
• Partner cross-functionally with product, sales, customer success, and marketing teams to drive alignment and business impact.
• Conduct market, buyer, and competitive research to inform strategy, positioning, and growth opportunities.
• Define clear, differentiated positioning, messaging, and storytelling that resonates with target audiences.
• Plan and support product launches, including communications, enablement, and cross-functional coordination.
• Create and guide content that supports the buyer journey, sales conversations, and market awareness.
• Purposefully partner with demand generation and account-based marketing teams to drive pipeline and campaign effectiveness.
• Enable sales and partner teams with tools, training, and content that strengthen customer engagement.
• Use data, analytics, and AI-enabled tools to improve decision-making, scale programs, and increase marketing effectiveness.
• Lead team performance, prioritize resources, and drive measurable outcomes across product marketing initiatives.

Requirements

• Bachelor’s degree in marketing, business, computer science, engineering, or a related field; MBA preferred.
• 10+ years of B2B technology or healthcare technology marketing experience, with at least 5 years in marketing leadership or management roles.
• Proven success developing and executing go-to-market strategies that drive awareness, pipeline, and revenue impact.
• Strong experience in product marketing, including positioning, messaging, launches, market research, competitive intelligence, and sales enablement.
• Ability to translate complex products and market insights into clear, compelling narratives for buyers, customers, and internal stakeholders.
• Demonstrated success partnering cross-functionally with product management, sales, customer success, engineering, and demand generation teams.
• Strong analytical skills with experience using data, KPIs, and market insights to guide strategy and measure performance.
• Familiarity with AI-enabled tools, marketing technology, analytics platforms, CRM, and automation tools to improve decision-making and scale impact.
• Excellent written, verbal, and presentation skills, with the ability to influence executives and serve as a compelling storyteller.
• Experience leading teams, managing budgets, and developing talent in a fast-paced, evolving environment.

Qualifications

• Equal parts strategist, storyteller, and operator.
• Energetic about driving transformation for a fast-growing healthcare technology company.

Skills

• Strategic thinking.
• Market research and analysis.
• Product marketing and positioning.
• Storytelling and communication.
• Data-driven decision making.
• Collaboration and partnership.
• Leadership and team management.

Benefits

Availity is a certified “Great Place to Work!” Culture is important to us and there are many ways for you to make your mark here!

We have several Culture teams, a Young Professionals Group, and various ways to engage with fellow Availity associates – if you’re near Jacksonville, we have lots of pop up lunches where lunch is provided for everyone when we can see meetings are taking place and we’ve got teams in the office.

We offer a competitive salary, bonus structure, generous HSA company contribution, healthcare, vision, dental benefits and a 401k match program that you can take advantage of on day one!

We offer unlimited PTO for salaried associates + 9 paid holidays. Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits.

We offer wellness programs, including reimbursement for gym memberships, participation in racing events, weight management programs, etc.

We offer education reimbursement.

We offer Paid Parental Leave for both moms and dads, both birth parents and adoptive parents.

We partner with various organizations, both locally and nationally, to raise awareness, funds and morale as our staff members volunteer their time and funds to engage the organizations campaign.

Pay

Competitive salary and bonus structure.

Schedule

Remote, US.