Director of Product Marketing, Velocity AI

About the role

The Director of Product Marketing, Velocity AI, will define and operationalize the go-to-market strategy, commercial narrative, messaging standards, and launch processes for Vertafore’s Velocity AI Platform and growing portfolio of Velocity AI agents. Reporting to the Chief Marketing Officer, this individual contributor will align day-to-day with the Velocity AI Platform team and partner across AI, product management, product marketing, sales enablement, PR, web, creative, and cross-functional agent teams to bring AI innovation to market.

Responsibilities

• NARRATIVE: Lead the Velocity AI go-to-market and commercial narrative to build clarity around Vertafore’s AI innovation leadership and support the company’s broader Distribution Velocity viewpoint for the industry.
• LAUNCH PROCESS: Create scalable frameworks and standards for launching new Velocity AI agents and ensure successful execution through direct ownership and partnership with product marketers and cross-functional teams.
• ROADMAP TRANSLATION & VALUE MESSAGING: Partner with Product, Marketing, Finance, RevOps, Sales, and Enablement to translate roadmap priorities, packaging, pricing, and monetization strategy into customer outcomes, workflow impact, value proof points, and market-ready messaging.
• PMM PARTNERSHIP: Work with product marketing managers who own the products AI agents surface in to define enhanced product positioning, launch narratives, proof points, agent product naming, and supporting content.
• MESSAGING FRAMEWORK: Establish and maintain the authoritative Velocity AI messaging framework, including positioning, FAQs, proof points, launch claims, and guidance on what teams can and cannot say. Partner with Product Marketing, Sales Enablement, Product Management, and go-to-market teams to keep materials clear, effective, and aligned.
• MARKET & USE CASE EXPERTISE: Bring customer, competitive, and AI-in-insurance insights into strategy. Build deep expertise in AI use cases, workflows, value drivers, customer impact, and monetization considerations across Vertafore’s agency, MGA, and carrier business segments.
• SALES ENABLEMENT: Partner with Sales Enablement and product marketing to activate Velocity AI messaging through training, talk tracks, objection handling, and persona-based value messaging.
• CONTENT STRATEGY: Create and guide AI and insurance content, including thought leadership, launch narratives, adoption models, use case stories, scripts, customer education, and market-facing assets.
• MARKETING INTEGRATION: Ensure Velocity AI messaging reinforces Distribution Velocity across launches, campaigns, announcements, product pages, events, and customer communications in partnership with campaign, web, PR, creative, and brand teams.
• PROOF POINTS & FEEDBACK: Build the proof-point strategy for Velocity AI, including Early Adopter insights, ROI/value models, workflow impact metrics, adoption stories, customer proof, and feedback loops with Sales, Enablement, Solution Consulting, Customer Success, and the Velocity AI Customer Advisory Board.

Requirements

• EXPERIENCE LEVEL: 10+ years of progressive experience in B2B SaaS marketing, product marketing, solutions marketing, or related go-to-market roles.
• GTM EXPERIENCE: Significant experience with messaging, positioning, launches, enablement, and customer-facing content for complex technology products.
• EMERGING TECH: Experience with AI, automation, data products, platforms, or other emerging technology categories preferred; strong product marketing judgment and commercial instincts are the primary requirement.
• INDUSTRY EXPERIENCE: Experience in insurance, InsurTech, financial services, or another regulated industry preferred; ability to learn complex domains quickly is essential.
• SENIOR PARTNERSHIP: Proven ability to work with senior executives, product leaders, technical teams, sales teams, and marketing partners.
• QUALIFICATIONS: Bachelor’s degree in marketing, business, communications, or a related field required; MBA or equivalent experience helpful.