Product Marketing Director, Velocity

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Director, Velocity based in the United States.

Responsibilities

• Define and execute the go-to-market strategy for SMB and Mid-Market offerings, including customer segmentation, positioning, messaging, and competitive differentiation.
• Lead cross-functional product launches in collaboration with Product Management, Sales, Demand Generation, Regional Marketing, and Channel teams to ensure successful market adoption.
• Develop scalable sales enablement materials, partner resources, messaging frameworks, and marketing assets that support consistent global execution.
• Analyze customer feedback, competitive trends, market dynamics, and win/loss data to identify growth opportunities and influence product strategy.
• Partner with revenue teams to improve pipeline generation, customer acquisition, expansion opportunities, and competitive positioning.
• Establish performance metrics and best practices to continuously enhance go-to-market effectiveness and operational excellence across velocity-focused business segments.

Requirements

• 10+ years of experience in B2B product marketing, go-to-market strategy, or solutions marketing, including leadership experience managing product marketing teams.
• Proven success developing and executing GTM strategies for SMB, Commercial, or Mid-Market technology products.
• Strong expertise in product positioning, messaging, product launches, competitive analysis, and sales enablement.
• Experience collaborating with Product Management, Sales, Demand Generation, Channel organizations, and executive leadership.
• Excellent strategic thinking, executive communication, analytical, and stakeholder management skills.
• Experience within enterprise software, SaaS, cloud infrastructure, cybersecurity, data protection, or related technology industries is highly preferred.

Benefits

• Competitive salary with performance-based bonus opportunities.
• Comprehensive medical, dental, and vision coverage from day one.
• 401(k) retirement plan with company matching.
• Unlimited paid time off plus paid holidays and dedicated wellness days.
• Paid parental leave with enhanced support for birthing parents.
• Fertility, adoption, and surrogacy assistance programs.
• Mental health resources and Employee Assistance Program.
• Legal services, identity protection, and supplemental insurance options.
• Healthcare, dependent care, and commuter spending accounts.
• Professional development opportunities including online learning platforms, mentoring, workshops, and annual learning events.
• Fully remote position (West Coast preferred).