Director, Product Marketing

About the role

Rachio is looking for a Director of Product Marketing to own how Rachio decides what to build, how we position it, and how we bring it to market across hardware, software, and subscriptions. This is a senior leader role at Rachio and the owner of our go-to-market (GTM) processes: the mechanism that takes an idea from concept through business case, launch, and post-launch iteration, and helps to surface key debates and to align cross functional teams (across Product, Engineering, Supply Chain, Sales, Support, and Marketing) to a shared set of goals. The scope spans smart lighting, smart sprinkler and hose controllers, partner and OEM products, and the software and subscription experiences that sit on top of them. It's inherently cross-functional and inherently commercial: you are measured on adoption, revenue, and channel performance, not on the volume of collateral produced. The right person is equally comfortable running a customer research plan, writing a pricing and positioning narrative for the exec team, and sitting in a firmware trade-off conversation with engineering to understand what a feature actually does before deciding how to sell it. A note on how this role works. Rachio runs a flat organization that maintains a high ownership and fast paced start-up culture. As such, this is a senior individual contributor role. Your influence comes from the quality of your thinking, the clarity of your writing, and your credibility with the people who own the functions you depend on - not from headcount. It has large ownership and depends on your ability to form clear, concise data-driven strategies that earn trust on the team and drive decisions. If you're looking for a role where you set direction and a team executes it, this isn't that role. If you want the leverage of shaping a category-leading portfolio without the overhead of a large org, it is.

Responsibilities

• Own the GTM process
  • Build and run the end-to-end GTM process that moves opportunities from ideation to in-market execution, including setting