Product Marketing Director, VCSP

About the role

Veeam, the global leader in data resilience, is seeking an accomplished product marketing leader to own the go-to-market strategy for our Veeam Cloud & Service Provider (VCSP) route to market. This role is responsible for driving VCSP growth and retention by shaping portfolio-level positioning, partner value messaging, and field execution across a broad set of Veeam offerings delivered through service providers.

Responsibilities

• Executive presence & leadership cadence: Represent Product Marketing in executive forums and leadership readouts; lead VCSP-focused QBR topics, articulate priorities, risks, and decisions needed, and drive ongoing accountability through repeatable operating rhythms and artifacts (quarterly plans, QBR narratives, stakeholder briefs).
• Growth & retention strategy: Diagnose growth and retention challenges across the VCSP route to market, identify root causes using quantitative and qualitative inputs, and develop a prioritized, outcome-based plan in partnership with Sales, PBM, Partner Marketing, and Product Management.
• Portfolio messaging, positioning & content framework: Build and maintain VCSP-specific positioning that translates product capabilities into partner and end-customer value (profitability, differentiation, operational efficiency, and resilience outcomes); establish a scalable content and narrative framework that ingests inputs from product PMMs and product teams and repackages them into partner-ready messaging, plays, and solution stories for partner marketing and field consumption.
• Partner-facing go-to-market plays: Collaborate with partner marketing to create integrated VCSP solution plays and campaigns (e.g., backup as a service, M365 data protection services, ransomware recovery outcomes, vault/immutable storage, Kubernetes resilience), including value props, target segments, packaging guidance, and proof points.
• Cross-functional execution: Serve as the central orchestrator across Product Management, Partner Marketing, Partner Business Management, and VCSP Sales to ensure plans are resourced, executed, and measured; operate effectively through influence in a matrixed environment, with a primary focus on aligning Product Management around prioritizing VCSP functionality in the roadmap.
• Sales and partner enablement: Deliver VCSP-ready enablement (pitch frameworks, talk tracks, battlecards, partner solution briefs, FAQs, and training assets) to improve partner acquisition, activation, and expansion.
• Insights, measurement & market intelligence: Partner with Partner Marketing to capture insights from VCSPs/MSPs, distributors/aggregators, the field, and customer outcomes, translating feedback into actionable recommendations for roadmap, packaging, programs, and messaging; define success metrics (pipeline, attach/upsell, retention, partner activation, service adoption), monitor performance and report to leadership with clear corrective actions; align packaging, licensing, and pricing with migration plays; and maintain awareness of competitive and ecosystem dynamics affecting VCSP partner economics and demand.

Requirements

• Education & travel: Bachelor's degree in business, marketing, technology, or a related field (MBA or equivalent advanced degree is a plus); willingness to travel for partner meetings, internal planning, and key industry events as required.
• Experience & domain expertise: 10+ years of experience in product marketing, partner marketing, product management, or go-to-market roles within B2B software and/or cloud services, including meaningful, tenured experience in the VCSP/MSP ecosystem (cloud and service providers, managed services, channel-led GTM) with demonstrated understanding of partner business models, unit economics, and retention drivers.
• Messaging & narrative skill: Proven ability to create compelling portfolio-level messaging for multi-product solutions and tailor narratives for both partner audiences and end-customer buying groups (technical through executive).
• Executive presence & leadership: Strong executive presence with experience influencing senior stakeholders through structured, data-driven narratives; comfortable leading QBR discussions and recommending decisions.
• Problem-solving & execution: Track record of diagnosing business problems, building an evidence-based point of view, and driving cross-functional execution to measurable outcomes, including hands-on content and enablement expertise (frameworks, plays, competitive positioning, sales/partner enablement) and comfort operating as an individual contributor.
• Cross-functional collaboration: Experience collaborating across Product Management, Sales, Partner/Channel organizations, and Marketing teams in a global, matrixed environment, driving outcomes through influence rather than authority and operating comfortably in ambiguity.
• Technical/market familiarity & analytical mindset: Familiarity with data resilience, backup and recovery, ransomware recovery, M365 data protection, cloud storage/immutability, and/or Kubernetes/data protection for modern applications is strongly preferred; analytical mindset with ability to define metrics, interpret performance signals, and communicate clear implications and actions.