Product Marketing Director
Intellum · United States · 3 wk ago
RemoteRemoteMarketingFull-time
About the role
The Director of Product Marketing (PMM) will own the positioning, narrative, and category strategy for a category being rewritten by AI in real time. They will build dynamic, AI-powered enablement systems and architect the prompts, retrieval, and automation that let the team operate at a scope a traditional PMM org can't match.
Responsibilities
- Own positioning, narrative, and category strategy for a category being rewritten by AI in real time.
- Build dynamic, AI-powered enablement systems (such as shared sales workspaces with retrieval and automated win/loss synthesis) rather than static one-off assets.
- Decide what stays human and what becomes an agent. Architect the prompts, retrieval, and automation that let the team operate at a scope a traditional PMM org can't match.
- Run voice of customer as a continuous function. Work directly from raw inputs (sales calls, customer interviews, product demos, win/loss conversations) and turn unstructured signal into positioning and enablement.
- Operate competitive intelligence as an always-on monitoring system that updates downstream assets as competitor inputs change.
- Partner with the VP of Product on pricing and packaging for the up-market and executive buyer motion. Test changes against deal size and win rate.
- Build sales enablement with reps in their selling motion. Measure on usage and revenue impact, kill what doesn't get used.
- Partner with the CEO to capture and systematize his product and market expertise into usable internal frameworks and external positioning.
- Run experiments with hypotheses, success criteria, and kill criteria. Report results, including the ones that didn't work.
Required Skills/Experience
- 6+ years in B2B SaaS product marketing, including 2+ at senior IC or director level.
- Built and operated an AI-native marketing or product marketing function where agents do real work, not just sit alongside the human as assistance.
- Worked directly with a technically deep founder or product leader and kept pace with their cycle. You know how to extract their thinking and turn it into market-facing assets without losing the substance.
- Communicate at the API, architecture, and integration level fluently. Can shift register from practitioner to CIO without watering either down.
- Set pricing and packaging in fragmented or category-undefined B2B markets, including changes you can point to as moving deal size or win rate.
- Operate voice of customer and competitive intelligence as continuous, system-driven functions, not quarterly projects.
- Operate cleanly inside multi-stakeholder executive alignment (CMO, CEO, Head of Product).
- Comfortable with messy primary data. Not dependent on someone else synthesizing it first.
- Available consistently across multiple U.S. time zones.
Preferred Qualifications
- Built or contributed to a product marketing function at a PE-backed SaaS company, ideally one going through an up-market motion or category repositioning.
- Background in learning, customer education, employee development, or developer relations. You understand why learning inside products is different from learning as a separate destination.
- Shipped a category-defining narrative that moved analyst coverage, won a head-to-head competitive cycle, or repositioned a company against a larger incumbent.
- Hands-on with the current generation of agent frameworks, retrieval systems, and prompt orchestration. Can talk shop with engineering, not just describe outcomes.
- Experience working with PE operating partners and boards. Comfortable with quarterly board narratives and the scrutiny that comes with them.
Benefits
- Medical - 100% of employee premiums for selected individual plans
- Dental - 100% of employee premiums covered
- Vision - 100% of employee premiums covered
- LinkedIn Learning
- 401(k) plus matching (US Based Only)
- Flexible PTO
- Calm subscription
- Annual Company Retreat