Product Marketing Director, Managed Business

Core Responsibilities & Tasks

• Own the product story for the Managed Business portfolio — hardware, software, and management platforms, including network gateway routers, managed switches, Wi-Fi appliances, and managed services.
• Define what each product is, the problem it solves, why it wins, and how teams position it in market.
• Collaborate to define the target market segments, ICPs, and personas, and translate personas into clear use cases, buying triggers, adoption barriers, decision criteria, and differentiated product messaging.
• Run launches end to end — readiness criteria, cross-functional checklists, milestones, messaging, and launch materials.
• Lead quarterly launch planning and execution, serving as the primary product marketing liaison to Product Line Leadership and cross-functional stakeholders.
• Bring the market into the roadmap through Concept and Validation phases, translating customer, partner, and sales feedback into clear implications for product strategy.
• Build and maintain the sales toolkit — pitch, demo script, collateral, partner enablement, FAQs, and release-specific assets.
• Drive internal enablement so customer-facing teams understand the value proposition, use cases, buyer needs, objections, and competitive positioning.
• Align stakeholders across Product, Commercial Solutions, Segment Strategy, Sales, Support, Communications, and Demand Generation — from planning through release and field adoption.

Required Qualifications

• 10+ years marketing technology to or through managed service providers (MSPs), VARs, systems integrators, or similar channel partner ecosystems.
• Deep knowledge of managed services business models and partner-led go-to-market motions.
• Proven success in establishing credibility in a market where the company is a new entrant.
• Proven ability to lead complex, cross-functional launches spanning product, sales, support, communications, partner, and demand generation teams.
• Strong grasp of the product lifecycle — market input, concept, validation, launch readiness, release communications, and feedback loops.
• Track record building sales toolkits, demo narratives, competitive messaging, collateral, and partner-facing content.
• Able to translate technical products and market insight into compelling business value and actionable field enablement.
• Excellent executive communication, storytelling, and stakeholder management skills.
• Strong analytical skills to synthesize market, customer, sales, and competitive inputs into clear recommendations.
• Able to support periodic bursts of travel up to 20%.

Preferred Qualifications

• Experience in the Wi-Fi market across multi-family housing, hospitality, venues, and related property-based segments.
• In-depth understanding of property/enterprise Wi-Fi, networking, managed network services, and their supporting software and management solutions.
• Experience leading product advisory inputs, launch councils, sales councils, or structured cross-functional readiness forums.
• Experience leading the organizational change required to take new products into unfamiliar markets, including aligning stakeholders, adapting go-to-market processes, defining new buyer and partner motions, and helping established teams operate successfully outside their historical market focus.