Product Marketing Director, GRC

About the role

The Product Marketing Director, GRC will define and own the go-to-market strategy for Workiva's GRC solutions. This role sits at the intersection of product innovation, competitive strategy, and revenue growth, translating complex platform capabilities into compelling narratives that resonate with risk leaders, compliance officers, internal auditors, and the C-suite.

Responsibilities

• Define and Own the Market Narrative
• Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRC
• Turn complex product capabilities into simple, compelling stories for senior executives and practitioners
• Guide consistent messaging across campaigns, events, and executive communications
• Own the GTM strategy end to end, from launch planning through revenue impact
• Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
• Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays
• Equip field teams with the training, content, and insights they need to shorten deal cycles
• Be the Voice of the GRC Market
• Bring customer and competitive insights back into the business to shape strategy and global product direction
• Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps
• Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership
• Spot regulatory and market shifts early and position the organization ahead of them

Requirements

• 10+ years of experience in B2B product marketing or related functions in the SaaS industry
• Undergraduate degree in marketing or related field

Preferred Qualifications

• GRC Experience: Direct experience marketing risk, audit, or compliance solutions, with a strong grasp of buyer personas and competitive dynamics
• Market Knowledge: Familiarity with regulatory environments and experience running GTM across multiple countries
• Storytelling: Can make complex, technical products easy to understand for both executives and practitioners
• Cross-Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
• Customer Focus: Track record of turning buyer and market insight into positioning that wins
• AI Fluency: Uses AI tools regularly to work faster and sharpen strategy

What You’ll Need

• Up to 25% travel for customer engagements, field events, and internal meetings
• Reliable internet access for any period working remotely and not in a Workiva office

How You’ll Be Rewarded

• Salary range in the US: $154,000.00 - $250,000.00
• A discretionary bonus typically paid annually
• Raised Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world. At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.