Product Marketing Director, Consumer

Location: Menlo Park, CA – US based candidates only, no visa sponsorship available

Compensation: $224,000 – $309,120 annually

About the role

This role will drive performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Business Services environment.

Responsibilities

• Develop a holistic marketing strategy for acquiring new advertisers and driving growth from existing customers
• Align with cross-functional teams to ensure coordinated execution of high-impact initiatives
• Conduct deep industry research to understand the needs of consumer app companies
• Create customer-centric messaging that articulates the company’s unique value
• Own the end-to-end development and execution of go-to-market initiatives
• Collaborate with Product and Go-to-Market teams to position new product features effectively
• Define clear success metrics for marketing initiatives and optimize strategies based on insights

Qualifications

• 10+ years of experience in marketing or go-to-market roles, with at least 3 years in the mobile app performance marketing industry
• Proven ability to develop and execute global marketing strategies that drive customer acquisition, product adoption, and revenue growth
• Deep understanding of the app marketing ecosystem, including user acquisition, monetization strategies, and key industry trends
• Experience working cross-functionally with Product, Sales, and Go-to-Market teams to align messaging and strategy
• Exceptional storytelling skills, able to translate technical concepts into compelling narratives for consumer app advertisers
• Hands-on experience developing high-quality marketing content such as sales decks and case studies
• Ability to thrive in a high-growth, fast-moving company

Benefits

• Medical, dental, and vision insurance
• 401(k) plan with company match
• Short-term and long-term disability coverage
• 12 scheduled paid holidays and one Thrive Day off per quarter
• Flexible Time Off (FTO)
• Innovative benefits tailored for employee well-being