Product Marketing Director, Consumer

Location: San Francisco, CA – US-based candidates only, no visa sponsorship available.

Compensation: $224,000 – $309,120 annually.

About the role

This role will drive performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Business Services environment.

Responsibilities

• Develop a holistic marketing strategy to acquire new consumer advertisers and drive growth from existing customers.
• Align with cross-functional teams to ensure coordinated execution of impactful initiatives.
• Conduct industry research to understand consumer app companies' needs.
• Create data-backed messaging articulating the company’s unique value to customer growth.
• Own the execution of go-to-market initiatives driving awareness, adoption, and growth.
• Collaborate with Product and Go-to-Market teams to position new product features effectively.
• Define success metrics for marketing initiatives and track performance for optimization.

Qualifications

• 10+ years in marketing or go-to-market roles, with 3+ years in mobile app performance marketing.
• Proven track record in developing global marketing strategies driving customer acquisition and revenue growth.
• Deep understanding of the app marketing ecosystem, user acquisition, and monetization.
• Experience collaborating across Product, Sales, and Go-to-Market teams.
• Exceptional storytelling skills to translate complex concepts into compelling narratives for consumer app advertisers.
• Hands-on experience with high-quality marketing content development like sales decks and webinars.
• Ability to thrive in a fast-paced and growth-oriented environment.

Benefits

• Medical, dental, and vision insurance for U.S.-based employees.
• 401(k) plan with company match and disability coverage.
• 12 paid holidays per year and one Thrive Day off per quarter.
• Flexible Time Off (FTO) policy to promote work-life balance.
• Additional well-being benefits and perks.