Product Marketing Director, Consumer

About the role

This role will drive performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Business Services environment.

Location: New York, NY - US based candidates only, no visa sponsorship available

Responsibilities

• Develop and execute a comprehensive marketing strategy for consumer app advertisers
• Collaborate with cross-functional teams to ensure coordinated marketing initiatives
• Tailor marketing approaches for global and regional effectiveness
• Conduct industry research to inform marketing positioning and messaging
• Create customer-centric messaging that highlights the company’s value for consumer app businesses
• Execute go-to-market initiatives that raise awareness and drive product adoption
• Measure marketing performance and optimize strategies based on data insights

Qualifications

• 10+ years in marketing or go-to-market roles, with 3 years in mobile app performance marketing
• Proven track record of developing global marketing strategies that drive customer acquisition and revenue growth
• Deep understanding of app marketing, including user acquisition and monetization strategies
• Experience collaborating with Product, Sales, and Go-to-Market teams
• Exceptional storytelling ability to translate technical concepts for consumer app advertisers
• Hands-on experience creating high-quality marketing content like webinars and case studies
• Ability to thrive in a fast-paced, high-growth environment

Pay

$224,000 – $309,120 annually

Benefits

• Medical, dental, and vision insurance
• 401(k) plan with company match
• Short-term and long-term disability coverage
• Flexible Time Off (FTO)
• Up to 12 scheduled paid holidays annually plus one Thrive Day off per quarter