Product Marketing Director

Priori transforms how legal departments source, manage, and engage outside counsel and legal talent. Our platform helps legal teams identify the right providers, run data-driven RFPs, manage law firm panels, engage flexible legal talent, and gain greater visibility into legal spend and performance.

Director of Marketing

• Responsibilities:
• Lead product marketing strategy across Priori's portfolio of solutions, including legal talent, panel management, RFP management, and future product offerings.
• Develop and maintain compelling positioning, messaging, and value propositions for key buyer personas, including General Counsel, Legal Operations leaders, procurement teams, and business stakeholders.
• Drive go-to-market planning and execution for new products, features, partnerships, and strategic initiatives.
• Partner closely with Product, Sales, Customer Success, and Executive Leadership to ensure alignment between market needs, product strategy, and customer communications.
• Create and maintain sales enablement materials, including persona guides, battlecards, presentations, product collateral, and messaging frameworks.
• Serve as the voice of the customer by building and scaling programs that capture customer feedback and market insights.
• Own and expand Priori's client advisory board strategy, including member recruitment, engagement, programming, and executive communications.
• Develop strategic content initiatives that support product adoption, customer engagement, and market education.
• Oversee the creation of customer stories, webinars, reports, thought leadership content, product launch materials, and sales enablement assets.
• Partner with internal subject matter experts, customers, and executives to develop compelling narratives that reinforce Priori's leadership position within the legal industry.
• Ensure consistent product messaging and storytelling across customer-facing channels.
• Partner with marketing leadership to reinforce Priori's brand positioning and market differentiation through product marketing, customer advocacy, and thought leadership initiatives.
• Support executive visibility efforts through customer programs, industry events, research initiatives, and content development.
• Collaborate closely with the marketing team to ensure campaigns are grounded in strong market insights, audience segmentation, and product positioning.
• Partner on account-based marketing initiatives, integrated campaigns, events, and customer engagement programs.
• Support pipeline growth by developing messaging, content, and programs that improve engagement and conversion throughout the buyer journey.
• Analyze market feedback, campaign performance, and customer behavior to continuously refine go-to-market strategies.
• Work cross-functionally with Sales, Customer Success, and Marketing leadership to align marketing investments with business objectives.

Requirements

• 7+ years of B2B marketing experience, with significant experience in product marketing, go-to-market strategy, and customer-facing marketing programs.
• Experience marketing enterprise SaaS, legal technology, marketplaces, professional services technology, or related solutions.
• Proven track record developing positioning, messaging, and launch strategies for multiple products or solution lines.
• Experience building customer insight programs, advisory boards, customer councils, or similar initiatives.
• Strong understanding of enterprise buying processes and complex B2B sales cycles.
• Exceptional communication, storytelling, and content development skills.
• Ability to influence and collaborate effectively across Product, Sales, Customer Success, and Executive teams.
• Familiarity with demand generation, account-based marketing, and revenue marketing principles.