Product Marketing CW

About the role

This is a Non-Employee Contingent Worker Role providing services for TIAA’s family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results.

Responsibilities

• Recommends product positioning, associated marketing themes and media channels that align with target customer demographics.
• Analyzes marketing data and interprets it for brand impact to report to management on implications for key products.
• Utilizes the specific features and options of designated new products or enhancements in coordination with management and with other partners of the organization.
• Coordinates with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding and marketing approaches.
• Analyzes the product P&L (e.g. budgeting, expenditures, profitability, and ROI).
• Reviews copies for advertising, marketing, training and communication materials, for new and enhanced products.

Qualifications

• University (Degree) Preferred
• 3+ Years Required; 5+ Years Preferred

Skills

• Working knowledge of fixed and variable annuities and retirement plan industry (preferably 403(b)); TIAA contract knowledge a plus
• Ability to manage multiple projects
• Collaborative content creator adept at building effective partnerships at varying levels of the organization
• Excellent project management and communications skills
• Strong interpersonal communication and organization skills

Benefits

The anticipated term of this engagement will be 12 months. This term could be extended based on company business needs.

Pay

• Minimum Experience/Education Requirements 3+ years of experience in marketing, ideally within financial services
• Strong communication skills (oral and written)

Schedule

No travel required.