Product Marketing Coordinator
S&G Family of Brands · Nicholasville, KY · 2 wk ago
MarketingFull-time
Tactical Marketing & Sales Support
- Create, schedule, and execute social media posts and email marketing campaigns, including copywriting and basic creative coordination.
- Support the global sales organization with marketing materials, trade show preparation, and general sales enablement needs.
- Aid in trade show management, including booth design review and approvals, coordination of graphics, images, and trade-show-specific messaging, and trade-show-related email and social campaigns.
- Manage and support website content accuracy and updates, working with our web provider while ensuring content is current, consistent, and aligned with brand standards.
Product & Brand Marketing Support
- Assist with the execution of new product launches and ongoing product marketing initiatives.
- Cook up timelines, materials, and internal communications.
- Partner with Product Management for manual and asset creation.
- Monitor and align departments and materials to established brand standards, ensuring consistency across channels and regions.
- Aid in the development, execution, and tracking of the annual marketing plan for 2026 and beyond.
- Aid in the review and updating of technical literature, including: product manuals, sales sheets, and technical documents, revision level tracking, and document control in coordination with Product Management.