Digital Marketing Products Coordinator

About the role

The Digital Marketing Products Coordinator supports the execution and optimization of omni-channel communication campaigns for the Seattle Seahawks including email, SMS, push notifications and more. This role helps deliver promotional, transactional and content-driven communications that support ticketing, gameday operations and broader organizational goals.

Responsibilities

• Build, execute, analyze and optimize Seahawks ticketing and gameday email campaigns leveraging fan data to deliver the right message, at the right time, on the right channel through personalized 1:1 communications
• Collaborate and support Ticketing and Premium teams to service season ticket holders, drive sales for single game tickets, premium seating and related products throughout the year. Monitor customer service inbox
• Support audience segmentation, targeting and personalization strategies leveraged in automated campaigns
• Partner with Business Strategy & Analytics team to support targeted conversions, lead scoring models and database connections
• Build and deploy SMS and push notification communications supporting promotional, transactional and content objectives
• Project manage tasks to advance approvals, meet deadlines and deliver best in class communications
• Produce monthly performance reports highlighting actionable insights, subscriber growth, campaign performance, A/B test outcomes and digital marketing trends
• Cook up with third-party vendors on campaign execution and digital marketing product enhancements
• Maintain strong database health by executing routine inactive subscriber cleanses, monitoring deliverability and troubleshooting service or data issues
• Identify opportunities to improve campaign efficiency, platform usage and fan communication effectiveness
• Collaborate on communication program development for international fans, younger audiences and emerging segments

Requirements

• Bachelor’s degree or equivalent experience (preferably in digital marketing, digital communication or similar course work)
• Professional experience with enterprise email service and communication platform providers. Eloqua, Tatango, and Rover preferred
• Professional experience writing and editing HTML and CSS
• Knowledge of email marketing best practices and relevant regulations including TCPA, ADA, CCPA and GDPR
• Experience with A/B testing, data segmentation and analyzing campaign performance
• Strong understanding of email design. Photoshop experience preferred
• Strong verbal and written communication skills
• Willingness to work non-traditional hours and some weekends
• Interest and experience in the sports industry is a plus
• Ability to work well under tight deadlines, handle multiple tasks at once with great attention to detail, be self-directed and demonstrate initiative

Qualifications

• None specified

Skills

• Email marketing
• HTML/CSS
• A/B testing
• Data segmentation
• Email design
• Communication

Benefits

• Excellent benefits package available upon hire

Pay

The salary range for this position is: $80,170 – $83,000. The salary range applies to the current posting. The posted salary range may vary based on key factors including, but not limited to, education, job-related knowledge, experience and skill set.

Schedule

Evening, weekend and holiday work may be needed when required by the manager