Product Marketing

About the role

RoboFlow is in the middle of one of the biggest narrative shifts in our history. We are moving from being known as a data labeling tool for developers to being known as the Vision AI platform that powers production deployments inside the world's largest companies. Half the Fortune 100 already uses us. The next phase is making sure they, and the buyers inside them, see us that way.

Responsibilities

• Own positioning end-to-end: Define how we talk about products and features.
• Lead product launches: Architect launches that land.
• Build the buyer surfaces: Buyer facing landing pages, ROI frameworks, vertical specific narratives, customer outcomes, named reference stories.
• Deliver content that sales actually uses: Decks, battle cards, objection handling, competitive intel, pricing positioning.
• Drive vertical strategy: Industrial, logistics, aerospace and defense, automotive, energy, healthcare.

Requirements

You've owned positioning end-to-end. Not just executed someone else's narrative. You've sat in front of the whiteboard, talked to 30 customers, written the messaging house, gotten leadership aligned, and rolled it out across the company. You can show us examples. You've led product launches that moved the needle. You can name specific launches, what your role was, what the inputs were, and what the result was. You sweat the inputs because you know the difference between a launch that lands and one that disappears.

Qualifications

• B2B experience. You've marketed to B2B buyers with $150K+ ACVs and complex sales cycles. You understand how Heads of AI and C-suite buyers make decisions, and you've built materials for each.
• Technical fluency. You should be comfortable in a technical conversation. Computer vision, ML infrastructure, or developer tools background is a strong plus.
• Excellent writer. Crisp, plain, specific. You can write the deck, the landing page, the email, and the script for a sales call. You cut filler.
• Sales partnership instinct. You like working with sales. You know how to embed with the field, attend deal reviews, learn what's actually winning, and bring it back into marketing.

Skills

• High output, low ego. You will move fast across a lot of surfaces. You will get feedback from a lot of people. You build the work, hold the bar, and ship.

Benefits

• $3500/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers.
• $350/mo productivity stipend to spend on things that make your work environment more productive, like high speed internet at home or a co-working space.
• Cover up to 100% of your health insurance costs for you and your partner or family.
• Equity in the company so we are all invested in the future of computer vision.

Pay

The target compensation for this role is $165,000 to $180,000 base salary.

Schedule

We are currently a team of 110 team members located all over the world. Our team's backgrounds range from high school whiz kids, former founders of technology companies and fashion lines, world-class engineers, CMOs to CEOs, and have experience scaling businesses to millions in revenue. We want to work with exceptional people with a diverse background.