Product Marketing

About the role

The role is for a Product Marketer at Exa, a company building a search engine for the AI era. The ideal candidate will own how Exa positions, launches, and tells the story of its products to developers and enterprise buyers.

Responsibilities

• Own product positioning - translate Exa's technical capabilities into clear, compelling narratives that resonate with both developers and Enterprise executives
• Lead GTM strategy for product launches - coordinate across product, engineering, sales, and marketing to ensure maximum impact
• Run campaigns across digital, social, and brand channels - plan and execute launches that land and create momentum, especially on X and LinkedIn
• Create high-quality content - technical blog posts, product demos, podcasts, and thought leadership that builds credibility with technical audiences
• Brand development - from billboards to viral campaigns, how will you turn Exa into a household name?
• Collaborate closely with Product to prioritize feature development based on market insight, and ensure new features are packaged with clear value propositions to ICPs and buyer personas
• Plan product-centric sessions and demos for events and conferences, showcasing Exa's latest innovations to the developer community and enterprise prospects

Requirements

Experienced in product marketing for technical products — you know how to market to developers and technical buyers

You've launched products and run campaigns end-to-end, from identifying ICPs and positioning to content and launch execution

You've got taste — and you hold yourself to that standard

A technical storyteller - the ability to turn complex concepts into narratives that resonate

A creator - for both technical and enterprise audiences (blogs, demos, one-pagers, videos, podcasts)

Comfortable with ambiguity, fast-moving priorities, and building from scratch

A strong communicator who earns trust with internal and external stakeholders

Qualifications

You care deeply about building perfect search and are excited about advocating for Exa

Skills

Experience in product marketing for technical products

Ability to launch products and run campaigns end-to-end

Taste and attention to detail

Technical storytelling skills

Strong communication skills

Benefits

Compensation Range: $120K - $220K

Premium healthcare benefits (medical, dental, vision)

Fertility benefits

Monthly wellness stipend