Product Manager, US Patient Marketing – EMPAVELI
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate (EEO, legal, etc). Must preserve all substantive info.
We need to parse the posting.
Key sections:
- Summary: description of role, opportunity, etc. Could be "About the role". We'll put that under About the role
with
containing summary. - Responsibilities: The "Roles And Responsibilities:" section with bullet points. We'll put under
Responsibilities
with- items.
- Requirements: Education, Registration & Certification: Bachelor's degree required, MBA or other advanced degree is a plus. Also maybe "Experience:" etc. Actually Experience is separate but could be under Requirements or Qualifications. The instructions: Use headings for Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide where to put each piece.
We have:
Education, Registration & Certification: Bachelor's degree required; MBA or other advanced degree is a plus.
Experience: 3+ years of biotech/pharma marketing experience, with direct experience in patient/DTC marketing; Experience developing digital content (email/CRM, web, social, video) through MLR/PRC review is required; Veeva PromoMats experience preferred; Experience in rare disease and/or hematology is preferred; experience with an in-market brand with a label update or new-indication expansion is a plus; Experience working alongside omnichannel, media, and analytics teams, and managing multiple agency partners, is a plus; Experience in patient services, field, or customer-facing roles is a plus.
Skills, Knowledge & Abilities: list of bullet points.
Benefits And Perks: appears twice (first with Apellis offers a great benefit package..., second with Apellis offers a comprehensive benefits package...). We'll combine into Benefits section.
Pay Information: Base salary range $117,000-$157,000.
Work Arrangement: Hybrid (maybe schedule? Actually schedule not given; we have Work Arrangement: Hybrid. Travel: up to 30% domestic, occasional weekends/evenings. That could go under Schedule? The instruction: Use
Schedule for schedule info. We have travel and work arrangement; maybe we can put under Schedule: Hybrid work arrangement, travel up to 30% domestic, occasional weekends/evenings. But we need to ensure we only include if posting actually states them. It does state Work Arrangement: Hybrid and Travel Requirements: Willing to travel domestically up to 30% of the time and attend events outside of business hours (e.g., occasional weekends and evenings). So we can include Schedule section with that. We must not include sections with filler like "commensurate with experience". We have actual data. We must not include duplicated lines. Remove boilerplate: EEO statements, Other Duties, Company Background (maybe we can keep some? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Company Background might be considered boilerplate? It's not EEO but it's about company. Might be considered substantive? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. Company Background is substantive about the company. However, they said remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Company Background is not those. So we could keep it under About the role maybe. But we already have About the role summary; we could incorporate company background there. However, we must not repeat job title as heading. It's okay. We need to ensure we don't include the duplicated Benefits And Perks lines. We'll combine. We must not include the "SPECIAL NOTE ON BIOGEN ACQUISITION" maybe that's substantive? It's about acquisition; could be considered substantive. But it's maybe not required. The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep that note. However, it's after Benefits and before Company Background. It mentions Biogen acquisition. Could be included under About the role or a separate section? There's no heading for acquisition. Could be included in About the role paragraph. We also have "Other Duties:" repeated; we should remove as boilerplate. We have "Travel Requirements:" repeated; we will include only once in Schedule. We have "Work Arrangement: Hybrid" included. We have "Education: Bachelor's Degree" repeated; we will include only once. We have "Pay Information:" included. Now we need to format. We'll produce:
About the role
Opportunity awaits those up to the challenge of developing transformative therapies across a broad range of debilitating diseases. Biogen Rare Disease is seeking a passionate and talented marketer for the role of Product Manager, US Patient Marketing – EMPAVELI. This is an opportunity to make a significant impact for patients living with paroxysmal nocturnal hemoglobinuria (PNH) and for the business by executing the US patient marketing plan for EMPAVELI® (pegcetacoplan), the first C3 inhibitor approved for PNH. The Product Manager owns day-to-day execution of the US PNH patient and caregiver marketing plan (approximately 75% of the role) and serves as the digital content lead for patient marketing across the rare disease franchise, PNH and nephrology (C3G/IC-MPGN) (approximately 25% of the role). The role translates brand strategy into patient-facing content, programs, and field/patient-services resources; manages agency partners from brief through PRC approval to launch; and partners with the Omnichannel team, which owns campaign execution, audience segmentation, media orchestration, website builds and releases, and the martech stack. This role owns what the brand says and the programs behind it; Omnichannel owns how it gets delivered. This role requires cross-functional leadership across Patient Services, Advocacy, Medical, Legal/Regulatory/PRC, Privacy, Analytics, and Field teams. This role reports to the US Hematology Marketing Lead, with a dotted line to US Nephrology Patient Marketing Lead. As of May 14th, Biogen Inc. has acquired Apellis Pharmaceuticals. Apellis is a clinical-stage biopharmaceutical company focused on the development of novel therapeutic compounds to treat disease through the inhibition of the complement system, which is an integral component of the immune system, at the level of C3, the central protein in the complement cascade. Apellis believes that this approach can result in broad inhibition of the principal pathways of the complement system and has the potential to effectively control a broad array of complement-dependent autoimmune and inflammatory diseases. Apellis ushered in the first new class of complement medicine in 15 years and now has two C3-targeting medicines approved to treat four serious diseases, including the first-ever therapy for geographic atrophy and the first treatment for patients 12 and older with C3G or primary IC-MPGN.
That seems to combine summary, company background, acquisition note. Now Responsibilities: We need to list bullet points from "Roles And Responsibilities:" section. Let's extract bullet points: - Execute the US PNH patient marketing plan for EMPAVELI, branded and unbranded, in line with the brand strategy set by the US Hematology Marketing Lead; manage agency partners in the execution of that plan - Lead patient and caregiver content strategy and orchestration: patient brochures and print education, patient website updates (branded and unbranded), patient stories and videos, social content, and the patient podcasts (episode creative and per-episode social feedback with the podcast vendor) - Partner with Patient Services, Advocacy, and Corporate Communications on PNH patient program planning and promotion, including the PNH Patient Summit, Ambassador program, Meet-a-Peer, and event registration and follow-up; own the patient field team handoffs - Develop patient-facing resources and enablement for Patient Access Managers, ACEs, and sales, including NSM/POA patient sessions, in partnership with Training and Field Leadership - Generate and apply patient insights (advisory boards, market research, competitive insights) and translate them into messaging and tactics - Define and track the patient marketing KPI plan; recommend courses of action based on results - Administer the patient marketing budget efficiently and thoughtfully (SOWs, POs, accruals) - Work closely with Regulatory, Legal, Compliance, and Privacy on patient-facing policies and procedures, including consent and data capture for patient forms and programs - Serve as digital content lead for patient marketing across PNH and nephrology (C3G/IC-MPGN): content strategy and orchestration, creative briefs, brand-connected assets, CRM/email, banners, paid and organic social, online video, and website content, with creative direction from brief through PRC approval to handoff with creative agencies - Act as the brand-side counterpart to the Omnichannel team: hand off approved assets, align segment-specific and sequential messaging to brand objectives, and ensure digital drivers ladder to patient program and website goals - Own PNH field digital enablement: NPI leads handoff and post-handoff feedback loop with the field, the monthly field team cadence, and RTE templates for Patient Access Managers and Account Managers - Own measurement beyond media for PNH: email, RTE/CVA, congress, leads, and podcast reporting, in partnership with Analytics; bring insights into the monthly performance cadence - Support nephrology patient digital content, including influencer program assets, landing pages, and online video, in partnership with the US Nephrology Patient Marketing Lead - Maintain working knowledge of the martech and compliance stack (Veeva, Salesforce Marketing Cloud, patient data platform, cookie consent) to brief work correctly and flag privacy/consent requirements early - Support 2027+ brand planning on digital innovation, including vendor sourcing, vetting, and onboarding and AI-enabled tools We need to ensure we don't include duplicated lines. That seems fine. Now Requirements: Education, Registration & Certification plus Experience? Usually Requirements includes education and experience. We'll put both under Requirements. Education: Bachelor's degree required; MBA or other advanced degree is a plus. Experience: 3+ years of biotech/pharma marketing experience, with direct experience in patient/DTC marketing; Experience developing digital content (email/CRM, web, social, video) through MLR/PRC review is required; Veeva PromoMats experience preferred; Experience in rare disease and/or hematology is preferred; experience with an in-market brand with a label update or new-indication expansion is a plus; Experience working alongside omnichannel, media, and analytics teams, and managing multiple agency partners, is a plus; Experience in patient services, field, or customer-facing roles is a plus. We'll list as- items. Now Qualifications: maybe we could put Skills, Knowledge & Abilities under Skills heading. Qualifications could be left empty? But we should only include sections with real specific content. We have Skills, Knowledge & Abilities list. That could go under Skills heading. Qualifications maybe we could put something like "Bachelor's degree required; MBA or other advanced degree is a plus" but that's already in Requirements. Could also put "Experience in rare disease and/or hematology preferred" etc. But we already have that in Requirements. To avoid duplication, we could put Qualifications empty? But we must not emit a heading followed by filler/placeholder text. So we should not include Qualifications if we don't have specific content distinct from other sections. However, we could treat Qualifications as the combination of education and experience? But the instruction says use headings for Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It doesn't forbid overlapping content but we should avoid thin sections. Perhaps we can put