Product Manager, Marketing Platforms

Responsibilities

• Serve as product owner for Marketing Operations platforms, with primary emphasis on Seismic, Synthesis and Morningstar Publisher that are used to create various marketing and sales collateral.
• Define and manage platform roadmaps, priorities, backlogs, requirements, release plans, and success measures in alignment with Marketing, Sales, Compliance, Product, and enterprise technology priorities.
• Translate business needs into clear user stories, workflows, acceptance criteria, configuration decisions, and enhancement plans that improve content activation, sales enablement, publishing, and operational efficiency.
• Partner with platform users and stakeholders to optimize content lifecycle processes, including creation, review, approval, publishing, distribution, personalization, tagging, search, usage tracking, and retirement.
• Stay current on platform enhancements, emerging capabilities, and industry trends across Seismic, Synthesis, Morningstar Publisher, and related tools, including AI-enabled features and adjacent technologies, to identify opportunities that improve user experience, efficiency, compliance, and business impact.
• Lead vendor and internal partner coordination for enhancements, integrations, issue resolution, upgrades, testing, documentation, training, and change management.
• Support governance, controls, and compliance readiness for regulated marketing and sales content, ensuring platform workflows and permissions support required review, approval, disclosure, and recordkeeping needs.
• Analyze adoption, usage, content performance, workflow efficiency, and operational health metrics to identify opportunities for improvement and demonstrate business impact.
• Maintain strong operating practices, including intake management, prioritization forums, stakeholder communications, training materials, platform documentation, and ongoing support models.

Qualifications

• 5+ years of experience in product management, marketing operations, sales enablement, digital marketing, marketing technology, or a related platform management role.
• Experience owning or supporting enterprise marketing, sales enablement, publishing, content management, workflow, or digital asset platforms; experience with Seismic is strongly relevant.
• Demonstrated ability to gather requirements, define user stories, prioritize backlogs, manage releases, coordinate testing, and deliver platform enhancements in partnership with business and technology teams.
• Strong understanding of marketing content operations, including content lifecycle management, metadata/tagging, approvals, publishing, distribution, permissions, analytics, and user adoption.
• Ability to work effectively in a regulated environment with strong attention to compliance, controls, auditability, risk management, documentation, and operational discipline.
• Strong vendor management, stakeholder management, problem-solving, communication, and change management skills.
• Comfort using data and user feedback to evaluate platform performance, identify improvement opportunities, and communicate business value.
• Remain in stationary position for prolonged periods of time.
• Operate computer programs and software.
• Able to communicate effectively with audiences in person and in electronic formats.
• Day-to-day contact with others (co-workers and/or public).
• Able to work in a collaborative business environment in close quarters with peers and varying interruptions.