Product Marketing Manager

About the role

At Brooklinen, we’re building the future of comfort — thoughtfully, ambitiously, and with intention — nurturing our customers, our team, and the work that helps us grow in a way that feels human and sustainable.

Founded in Brooklyn in 2014, Brooklinen has grown into one of the largest soft home essentials brands in the U.S., known for premium quality, thoughtful design, and a deep belief that comfort creates happiness in the home. As the business continues to scale across channels and complexity, we’re entering a new chapter that requires stronger operational infrastructure and clearer enterprise execution.

Responsibilities

• Define clear, differentiated positioning across key categories (bedding, bath, etc.)
• Translate product features into compelling, customer-first value propositions
• Identify target customer cohorts and use cases (e.g., hot sleepers, first apartment, luxury upgrader)
• Develop cohort-specific messaging and descriptors that make product fit immediately clear to the customer
• Build consistent product storytelling frameworks that scale across site, email, paid, and retail
• Own GTM strategy for product launches and key commercial moments
• Ensure launches have clear messaging, audience definition, and success criteria
• Drive alignment across teams so launches are executed with clarity and consistency
• Define the messaging and content strategy that powers PDPs and performance channels
• Partner with Ecommerce, who owns testing and conversion outcomes, to:
• Evolve PDP messaging and product education
• Inform testing priorities and hypotheses
• Translate performance insights into clearer, more effective storytelling
• Develop a deep understanding of customer motivations, behaviors, and purchase drivers
• Analyze competitive positioning and identify opportunities to differentiate
• Use insights to inform product messaging, launch strategy, and future opportunities
• Act as a connector across Product, Merchandising, Creative, Ecommerce, and Performance teams
• Bring structure and clarity to how product stories are developed and executed
• Strengthen alignment between product creation, brand expression, and customer demand

Requirements

• 6–8+ years of product marketing experience (DTC, retail, CPG, or consumer brands)
• Experience owning positioning, messaging, and GTM execution
• Strong understanding of how product storytelling influences customer behavior
• Experience partnering with Ecommerce or Growth teams
• Able to operate both strategically and hands-on in a fast-moving environment
• A structured, insight-driven approach to decision-making
• Strong cross-functional collaboration and influence skills

Qualifications

• Proven ability to develop and execute product strategies that drive customer consideration and engagement
• Experience working in a fast-paced, agile environment
• Ability to communicate complex ideas clearly and effectively
• Strong analytical skills and ability to interpret data to inform product decisions
• Passion for product marketing and a deep understanding of consumer behavior

Skills

• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Experience with product lifecycle management
• Knowledge of digital marketing channels and tools
• Ability to work independently and as part of a team

Benefits

• Up to 100% medical, dental, and vision coverage (employee-only)
• Fertility & family-building support (up to $20,000 lifetime)
• 401(k) with a 4% company match
• 16 weeks fully paid parental leave
• 20 vacation days (25 after 5 years) plus year-round Summer Fridays
• Hybrid work schedule with two core in-office days (Tues–Thurs)
• Remote Thanksgiving week and remote last week of December
• Up to four additional remote weeks per year with approval
• 40% employee discount plus seasonal product allowance
• One Medical, Talkspace, and $1,000 per year via Joon for wellness
• One-month paid sabbatical after five years

Pay

Base salary range: $108K - $125K (plus equity)

Schedule

Hybrid work schedule with two core in-office days (Tues–Thurs), with the option for remote work.