Product Marketing Manager

About the role

We’re hiring our first US-based Product Marketing Manager to drive go-to-market execution, product positioning, and adoption in the US: our largest and fastest-growing market.

Responsibilities

• Own the US expression of Orbital’s positioning, adapting global messaging frameworks for US buyer personas, verticals, and competitive dynamics
• Plan and execute integrated US GTM campaigns in partnership with Demand Generation and Content colleagues, tailoring global themes for the US audience and competitive landscape
• Co-ordinate US product launch execution, including timelines, channel strategy, messaging for campaigns, product pages, and email sequences (translating from global launch narratives, where appropriate)
• Develop and maintain US-focused competitive content, including battlecards, competitor comparisons, objection handling guides, and one-pagers—as source material that the Sales Enablement team can translate into training and learning materials
• Translate customer success stories into compelling, field-ready case studies, proof points, and sales materials that reinforce Orbital’s positioning in the US market
• Contribute to post-sale adoption across the US customer base: in-app messaging, customer marketing, expansion campaigns, and upsell motions
• Sit in on US sales calls, debrief reps after losses, and feed US field insights back to the UK Lead to inform global positioning and competitive intelligence

Requirements

• 3–5+ years’ experience in B2B product marketing or a closely related GTM role
• Strong commercial instincts: you’re energized by winning deals and arming sales teams to succeed
• Proven ability to create high-quality marketing content: battlecards, competitive analyses, positioning documents, and one-pagers
• Excellent project management skills: you thrive in fast-moving environments with multiple stakeholders
• Strong copywriting and the ability to translate complex products (AI, legaltech) into clear, compelling language
• Experience in regulated or complex industries (e.g. legal, finance, professional services) is a plus
• Understanding of the US B2B buying landscape: you know how US enterprise and mid-market buyers evaluate and purchase software
• Comfort working in a distributed team across time zones, particularly collaborating with UK-based colleagues

Qualifications

• Competitive salary: $146,000-$159,000 DOE
• 401k match and equity options in a fast-growing start-up
• Twenty days paid holiday (plus bank holidays)
• Professional equipment and personal development budget along with training opportunities to learn and develop your skills
• Commuter benefits
• All-company off-sites, lunches, and socials

Skills

• Commercial acumen
• Content creation
• Project management
• Copywriting
• Market research
• Collaboration

Benefits

• Security is everyone’s responsibility at Orbital
• Regular security awareness training
• Care for sensitive data in line with ISO 27001 standards

Pay

Pay is based on several factors, which may include job-related knowledge, skills, experience, and business requirements.

Schedule

N/A