Product Manager Digital

About Academy Sports + Outdoors

Our vision is to be the best sports + outdoors retailer in the country, and what truly sets us apart is our people. We’re a passionate, purpose‑driven team that’s as committed to each other as we are to our customers. With over 80 years of history, we’ve built a culture that puts people first, creates opportunities for growth, fosters meaningful connections, and supports every team member’s journey. We believe in the power of fun—helping customers gear up for their next adventure while launching our own.

Education

Bachelor’s degree in business management, computer science, information systems, or another closely related field, or equivalent years of related work experience required.

Experience

• 3‑6+ years of Digital Product Management experience, preferably in Omnichannel, eCommerce, Order Management, or Digital.
• 3‑6+ years of Product Development experience for a consumer‑facing website, Order Management, or digital product, preferably Omnichannel or eCommerce, with a proven track record of successfully launching new product features.

Skills

• Entrepreneurial mindset; champions new ideas leveraging insights and metrics, and confidently owns the product to deliver results.
• Passion for user‑centric design; commitment to research, competitive analysis, user/stakeholder reviews, analytics, and unbiased recommendations in a highly collaborative environment.
• Effective leadership; guides and facilitates teams, inspires bigger thinking, and understands group dynamics to achieve desired outcomes.
• Excellent communication skills: adept at presenting, pitching, and influencing business‑forward outcomes.
• Ability to develop strong relationships and partnerships with internal and external business partners.
• Strong project‑management skills with the ability to multitask and prioritize objectives.
• Deep technical understanding; can communicate effectively with engineers and evaluate technical trade‑offs.
• Highly organized, detail‑oriented, and able to meet critical deadlines in a high‑volume, fast‑paced environment.
• Execution focus; stays focused and motivates others to deliver efficiently.
• Cross‑functional background; can relate between design, engineering, and marketing.
• Experience with JIRA or similar tools (preferred but not required).
• Experience with Agile methodology and principles.
• Experience with data analytics tools.

Responsibilities

• Deliver sales and profitability for Academy.com and Academy Sports + Outdoors overall business.
• Create and manage a product roadmap with deep understanding of customer needs, the product, and the competitive landscape.
• Champion relationships with key leaders and stakeholders to promote collaboration and enterprise‑wide alignment.
• Define, design, and drive development and management of features and functionality of digital experiences.
• Achieve results through facilitation and collaboration with stakeholders across business and IT.
• Define and benchmark KPIs for business case development and prioritization.
• Collaborate with other product managers to enhance interdependent platform components.
• Develop and manage roadmap, balancing quick wins and platform investments for maximum impact.
• Continuously monitor and report on KPIs to identify opportunities for innovation and improvement.
• Partner with other product managers and cross‑functional teams to maximize revenue and customer experience opportunities.
• Work with UX team to ideate and deliver better site experiences, submit ideas, and participate in A/B test conversations.
• Ensure successful tests are translated into new site features and launched for customers.
• Act as a new‑business opportunity evangelist for enhancing the multi‑device user experience.
• Lead identification of impacts and capabilities offered by new mobile operating system/platform releases.
• Evaluate new solution offerings, create vendor evaluation matrices, and make selections.
• Write user stories and maintain a prioritized backlog to support roadmaps and business objectives.
• Ensure continuous delivery of value‑add features, working with delivery partners to define timing.
• Partner with Quality Assurance and User Acceptance Testers to ensure delivered product meets business objectives and launch criteria.
• Perform pre‑ and post‑launch analysis to measure and report on product performance metrics.
• Proactively utilize critical thinking to make the right decisions for customers and the business.
• Support team members as a collaborative team player.
• Develop a thorough understanding of Academy’s policies, procedures, and safety rules.
• Perform other duties as assigned, as duties may change.

Physical Requirements & Attendance

• Acceptable level of hearing and vision to perform job duties.
• Adhere to company work hours, policies, procedures, and rules governing professional staff behavior.
• Regular attendance required.