Product Manager, Carton & Case Packing
BW Packaging · Greenville, SC · 1 mo ago
MarketingFull-time
We need to output HTML fragment with sections: About Us? The instruction: Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). The posting includes "About Us" and "Job Description". We should not repeat job title as heading. We need sections only when posting has real specific content. We have About Us content (company description). Should we put heading "About Us"? Not listed among examples but we can use "About Us" as heading? The examples list "About the role". But we can still use heading for About Us? Probably yes, but they said use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). The posting includes "About Us" and "Job Description". We should not repeat job title as heading. We need sections only when posting has real specific content. We have About Us content (company description). Should we put heading "About Us"? Not listed among examples but we can use "About Us" as heading? The examples list "About the role". But we can still use heading for About Us? Probably yes, but they said use for section headings (e.g. About the role, Responsibilities...). It implies we can use similar headings. We'll include About Us
with paragraph(s). Then Job Description: we have responsibilities list, qualifications, etc. We'll create sections: Responsibilities (with - ), Qualifications (maybe combine Qualifications And Experience). Also maybe Skills? Not separate. We'll not create Benefits, Pay, Schedule as none provided.
We must preserve all substantive info, not invent. Remove boilerplate: EEO, equal opportunity, accommodations, E-Verify, etc. Also remove duplicated lines. Also remove "Please let us know if you require reasonable accommodations..." etc. Also remove "Barry-Wehmiller is an equal opportunity employer. M/F/D/V". Also remove "This organization uses E-Verify..." etc. Also remove "At Barry-Wehmiller we recognize that people come..." maybe that's part of qualifications? It's more EEO encouragement; could be considered boilerplate but it's about encouraging diverse applicants. Might be considered EEO boilerplate; safer to remove. Also remove "If your experience is close..." etc. Also remove "Please let us know if you require reasonable accommodations during the interview process." Also remove "Barry-Wehmiller is an equal opportunity employer. M/F/D/V". Also remove "This organization uses E-Verify..." etc.
We need to keep the core content: About Us paragraph(s). Job Description paragraphs. Responsibilities bullet points. Qualifications and Experience bullet list (maybe as
- ). Also maybe "Key Responsibilities" heading? We'll use Responsibilities section.
We need to ensure we don't repeat job title as heading. No Job ID.
Let's extract About Us text:
"About Us: BW Packaging is driving performance at the intersection of people, technology, and customer care. As part of the privately held Barry-Wehmiller family, we unite a global team of packaging experts with a clear purpose: People Who Care, Building Solutions that Perform. We take on our customers’ toughest challenges as our own — delivering both innovative and enduring solutions that set the standard for value and performance. Our strength comes from our people and the power of our brands — trusted names in packaging that are known worldwide for engineering excellence, application expertise, and lifetime commitment to customer success. Truly Human Leadership guides our belief that exceptional business results and profound respect for people together provide the foundation of enduring success. We are committed to forging lasting partnerships with our customers, earning their trust through integrity, expertise, and execution. With our full range of packaging solutions and long term partnership and service, we help customers achieve operational excellence today while building the future of packaging together. Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world."
We can keep as paragraph(s). Maybe split into two paragraphs for readability but not required.
Job Description: starts after "Job Description:" includes paragraphs about role. We'll keep that as prose under maybe a heading "About the role"? But we already have About Us. Could combine role description under "About the role". However instruction says use headings like About the role, Responsibilities, etc. So we could have
About the role
with the descriptive paragraphs (the Job Description prose before responsibilities). Then Responsibilities
with list of responsibilities (the bullet points under "Key Responsibilities" and sub-bullets). Then Qualifications and Experience
with list.
We must not invent sections like Skills, Benefits, Pay, Schedule.
Now extract responsibilities list:
Under "Key Responsibilities" there are headings: Market Understanding, Product Vision and Lifecycle Management, Growth and Profitability, Cross-Functional Collaboration and Execution, Sales Enablement and Commercial Support, Innovation and Continuous Improvement, Strategic Leadership and Impact.
Each has multiple sentences. We need to turn each duty into - . We should preserve all substantive info; we can break into separate list items per sentence or per bullet. Probably each heading with its content as a list item. But we need to ensure we don't lose detail. Could create
- for each heading's paragraph.
Let's extract each:
Market Understanding:
- Continuously monitor customer needs, market trends, and competitor activity to inform product strategy.
- Lead or support Voice of Customer (VOC) activities to embed customer input into roadmap decisions.
- Identify key industry partners and associations to strengthen market position.
- Establish and maintain strong feedback loops with Sales, Business Development, and Marketing teams to continuously gather market intelligence, customer insights, competitive information, and emerging opportunities.
Product Vision and Lifecycle Management:
- Define, manage and drive the product vision, roadmap, and priorities aligned with portfolio-level strategy.
- Lead cross-functional teams in execution, balancing short-term wins and long-term right-to-win investments.
- Manage the full product lifecycle, including product introductions, enhancements, rationalization, and end-of-life decisions, while driving toward standardized, configurable solutions with minimal custom engineering.
Growth and Profitability:
- Own product line business performance, including accountability for revenue growth, profitability, market share, and achievement of financial objectives.
- Manage product line P&L performance by monitoring revenue, margins, pricing, costs, and investment priorities, taking corrective actions as needed to achieve business targets.
- Develop and maintain product pricing strategies aligned with customer value, competitive positioning, and profitability objectives.
- Track and manage product performance metrics including orders, revenue, margin, market share, win/loss trends, and customer adoption for new equipment, OEM, and rebuilds/upgrades, and services.
- Monitor competitive performance, market share, and win rates, identifying actions required to strengthen BW Packaging’s market position.
- Collaborate with Finance to develop business cases, assess ROI, NPV, and project risk, and prioritize investments across the product lifecycle.
- Identify priority market segments, customer verticals, strategic accounts, and product differentiators that support growth objectives and guide commercial and marketing investments.
Cross-Functional Collaboration and Execution:
- Direct product-level cross-functional teams spanning engineering, operations, supply chain, innovation, commercial, and finance.
- Align stakeholders to roadmap priorities and manage risk mitigation plans.
- Validate customer-driven feature requests and guide engineering resourcing.
Sales Enablement and Commercial Support:
- Partner with Sales, Business Development, and Marketing to shape go-to-market strategies, customer targeting, differentiated value propositions, pricing strategies, integrated marketing campaigns, and selling tools.
- Build trusted relationships with Sales and Business Development teams, creating a continuous feedback loop between customers, the market, and the product organization to inform priorities and investment decisions.
- Provide leadership and recommendations for product pricing, positioning, and value capture strategies that support growth and profitability objectives.
- Collaborate with Marketing to evaluate campaign effectiveness, market engagement, and commercial outcomes, using data and insights to refine product positioning and market priorities.
- Provide content for product training and commercialization plans.
- Serve as the product and market subject matter expert, representing BW Packaging in customer engagements, trade shows, industry associations, and thought leadership forums.
Innovation and Continuous Improvement:
- Contribute to building a robust innovation portfolio aligned with customer needs and market potential.
- Ensure disciplined governance through phase-gate processes, ensuring successful commercialization and sustained growth.
- Collaborate with Innovation, Product, and Strategy leaders on transformational initiatives.
Strategic Leadership and Impact:
- Align product line strategy and execution with BW Packaging’s ambition to be a formidable global packaging solutions provider.
- Fall in love with solving customer problems and tenaciously improve the lives of people — operating with discipline, leveraging scale, and delivering with process excellence.
- Turn strategy into integrated, cross-functional plans that create measurable value for customers and the business.
- Prioritize actions and investments aligned with right-to-win criteria, driving innovation, competitiveness, and long-term value.
- Champion teamwork and shared accountability across product, engineering, commercial, operations, innovation, and finance functions.
- Deliver on commitments and enable BW Packaging to grow as a global leader through disciplined execution and transformational innovation.
Now Qualifications And Experience:
List:
- 10+ years in commercial, strategy, product management, technical project management, product development, or related roles
- Bachelor’s degree in engineering, business, marketing, or related field. Advanced degree preferred.
- Strong commercial and technical acumen, preferably in packaging, automation, or industrial systems
- Financial literacy, including understanding of product-level revenue, cost drivers, pricing strategy, profitability and ROI
- Proven success leading initiatives and influencing outcomes within cross-functional, matrixed organizations without direct authority.
- Flexibility to take on evolving priorities in a fast-moving, growth-focused environment
Also there is a paragraph after that about At Barry-Wehmiller we recognize... which we decided to remove as boilerplate.
Now we need to output HTML fragment only.
Structure:
About Us
... (the About Us text)
About the role
... (Job Description prose before responsibilities)
Responsibilities
- ... each responsibility item
...
Qualifications and Experience
- ... each qualification
...
We must ensure we don't include any empty sections.
Now extract the Job Description prose before responsibilities: The text after "Job Description:" up to "Key Responsibilities". Let's capture:
"The Product Manager plays a central role in the BW Packaging growth plan and serves as the general manager of the product line, accountable for business outcomes and empowered to make decisions about what is prioritized, developed, and gets investment. They own and are responsible for the product strategy, roadmap, commercial and operational outcomes, and overall long-term success of the business. The Product Manager leads the strategy, performance, and lifecycle of the product line by bringing together customer insights, market intelligence, and cross-functional expertise to drive innovation, growth, and profitability. Through active listening, meaningful engagement, influence, and shared accountability, they align engineering, operations, sales, innovation, marketing, finance, and service around a common vision and make informed trade-off decisions that maximize value for both customers and the business. Functional leaders retain responsibility for the day-to-day execution of their organizations, while the Product Manager ensures priorities remain aligned, decisions support the product strategy, and the organization delivers a cohesive customer experience. In essence, the Product Manager owns the "what" and the "why," while functional leaders own the expertise, execution, and consistency of the "how," creating shared accountability for product line performance and customer outcomes. Operating via a cross functional team, the Product Manager drives product line P&L impact by balancing customer value, market opportunity, technical product strategy, operational capability, and financial performance to drive sustainable growth. Uses disciplined, insight-led approaches to fuel growth, strengthen competitiveness, improve profitability, and deliver measurable value to customers and the business."
We'll keep that as paragraph(s). Could split into two paragraphs for readability but not required.
Now ensure we removed boilerplate: The EEO lines etc.
Now produce HTML.
Be careful to escape any special characters like &, <, >. The text includes ampersand? Not many. There's "BW Packaging". There's "Barry-Wehmiller". There's "P&L". That includes & which is an HTML
About Us
with paragraph(s). Then Job Description: we have responsibilities list, qualifications, etc. We'll create sections: Responsibilities (with- ), Qualifications (maybe combine Qualifications And Experience). Also maybe Skills? Not separate. We'll not create Benefits, Pay, Schedule as none provided.
We must preserve all substantive info, not invent. Remove boilerplate: EEO, equal opportunity, accommodations, E-Verify, etc. Also remove duplicated lines. Also remove "Please let us know if you require reasonable accommodations..." etc. Also remove "Barry-Wehmiller is an equal opportunity employer. M/F/D/V". Also remove "This organization uses E-Verify..." etc. Also remove "At Barry-Wehmiller we recognize that people come..." maybe that's part of qualifications? It's more EEO encouragement; could be considered boilerplate but it's about encouraging diverse applicants. Might be considered EEO boilerplate; safer to remove. Also remove "If your experience is close..." etc. Also remove "Please let us know if you require reasonable accommodations during the interview process." Also remove "Barry-Wehmiller is an equal opportunity employer. M/F/D/V". Also remove "This organization uses E-Verify..." etc.
We need to keep the core content: About Us paragraph(s). Job Description paragraphs. Responsibilities bullet points. Qualifications and Experience bullet list (maybe as
- ). Also maybe "Key Responsibilities" heading? We'll use Responsibilities section.
We need to ensure we don't repeat job title as heading. No Job ID.
Let's extract About Us text:
"About Us: BW Packaging is driving performance at the intersection of people, technology, and customer care. As part of the privately held Barry-Wehmiller family, we unite a global team of packaging experts with a clear purpose: People Who Care, Building Solutions that Perform. We take on our customers’ toughest challenges as our own — delivering both innovative and enduring solutions that set the standard for value and performance. Our strength comes from our people and the power of our brands — trusted names in packaging that are known worldwide for engineering excellence, application expertise, and lifetime commitment to customer success. Truly Human Leadership guides our belief that exceptional business results and profound respect for people together provide the foundation of enduring success. We are committed to forging lasting partnerships with our customers, earning their trust through integrity, expertise, and execution. With our full range of packaging solutions and long term partnership and service, we help customers achieve operational excellence today while building the future of packaging together. Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world."
We can keep as paragraph(s). Maybe split into two paragraphs for readability but not required.
Job Description: starts after "Job Description:" includes paragraphs about role. We'll keep that as prose under maybe a heading "About the role"? But we already have About Us. Could combine role description under "About the role". However instruction says use headings like About the role, Responsibilities, etc. So we could have
About the role
with the descriptive paragraphs (the Job Description prose before responsibilities). ThenResponsibilities
with list of responsibilities (the bullet points under "Key Responsibilities" and sub-bullets). ThenQualifications and Experience
with list. We must not invent sections like Skills, Benefits, Pay, Schedule. Now extract responsibilities list: Under "Key Responsibilities" there are headings: Market Understanding, Product Vision and Lifecycle Management, Growth and Profitability, Cross-Functional Collaboration and Execution, Sales Enablement and Commercial Support, Innovation and Continuous Improvement, Strategic Leadership and Impact. Each has multiple sentences. We need to turn each duty into - . We should preserve all substantive info; we can break into separate list items per sentence or per bullet. Probably each heading with its content as a list item. But we need to ensure we don't lose detail. Could create
- for each heading's paragraph.
Let's extract each:
Market Understanding:
- Continuously monitor customer needs, market trends, and competitor activity to inform product strategy.
- Lead or support Voice of Customer (VOC) activities to embed customer input into roadmap decisions.
- Identify key industry partners and associations to strengthen market position.
- Establish and maintain strong feedback loops with Sales, Business Development, and Marketing teams to continuously gather market intelligence, customer insights, competitive information, and emerging opportunities.
Product Vision and Lifecycle Management:
- Define, manage and drive the product vision, roadmap, and priorities aligned with portfolio-level strategy.
- Lead cross-functional teams in execution, balancing short-term wins and long-term right-to-win investments.
- Manage the full product lifecycle, including product introductions, enhancements, rationalization, and end-of-life decisions, while driving toward standardized, configurable solutions with minimal custom engineering.
Growth and Profitability:
- Own product line business performance, including accountability for revenue growth, profitability, market share, and achievement of financial objectives.
- Manage product line P&L performance by monitoring revenue, margins, pricing, costs, and investment priorities, taking corrective actions as needed to achieve business targets.
- Develop and maintain product pricing strategies aligned with customer value, competitive positioning, and profitability objectives.
- Track and manage product performance metrics including orders, revenue, margin, market share, win/loss trends, and customer adoption for new equipment, OEM, and rebuilds/upgrades, and services.
- Monitor competitive performance, market share, and win rates, identifying actions required to strengthen BW Packaging’s market position.
- Collaborate with Finance to develop business cases, assess ROI, NPV, and project risk, and prioritize investments across the product lifecycle.
- Identify priority market segments, customer verticals, strategic accounts, and product differentiators that support growth objectives and guide commercial and marketing investments.
Cross-Functional Collaboration and Execution:
- Direct product-level cross-functional teams spanning engineering, operations, supply chain, innovation, commercial, and finance.
- Align stakeholders to roadmap priorities and manage risk mitigation plans.
- Validate customer-driven feature requests and guide engineering resourcing.
Sales Enablement and Commercial Support:
- Partner with Sales, Business Development, and Marketing to shape go-to-market strategies, customer targeting, differentiated value propositions, pricing strategies, integrated marketing campaigns, and selling tools.
- Build trusted relationships with Sales and Business Development teams, creating a continuous feedback loop between customers, the market, and the product organization to inform priorities and investment decisions.
- Provide leadership and recommendations for product pricing, positioning, and value capture strategies that support growth and profitability objectives.
- Collaborate with Marketing to evaluate campaign effectiveness, market engagement, and commercial outcomes, using data and insights to refine product positioning and market priorities.
- Provide content for product training and commercialization plans.
- Serve as the product and market subject matter expert, representing BW Packaging in customer engagements, trade shows, industry associations, and thought leadership forums.
Innovation and Continuous Improvement:
- Contribute to building a robust innovation portfolio aligned with customer needs and market potential.
- Ensure disciplined governance through phase-gate processes, ensuring successful commercialization and sustained growth.
- Collaborate with Innovation, Product, and Strategy leaders on transformational initiatives.
Strategic Leadership and Impact:
- Align product line strategy and execution with BW Packaging’s ambition to be a formidable global packaging solutions provider.
- Fall in love with solving customer problems and tenaciously improve the lives of people — operating with discipline, leveraging scale, and delivering with process excellence.
- Turn strategy into integrated, cross-functional plans that create measurable value for customers and the business.
- Prioritize actions and investments aligned with right-to-win criteria, driving innovation, competitiveness, and long-term value.
- Champion teamwork and shared accountability across product, engineering, commercial, operations, innovation, and finance functions.
- Deliver on commitments and enable BW Packaging to grow as a global leader through disciplined execution and transformational innovation.
Now Qualifications And Experience:
List:
- 10+ years in commercial, strategy, product management, technical project management, product development, or related roles
- Bachelor’s degree in engineering, business, marketing, or related field. Advanced degree preferred.
- Strong commercial and technical acumen, preferably in packaging, automation, or industrial systems
- Financial literacy, including understanding of product-level revenue, cost drivers, pricing strategy, profitability and ROI
- Proven success leading initiatives and influencing outcomes within cross-functional, matrixed organizations without direct authority.
- Flexibility to take on evolving priorities in a fast-moving, growth-focused environment
Also there is a paragraph after that about At Barry-Wehmiller we recognize... which we decided to remove as boilerplate.
Now we need to output HTML fragment only.
Structure:
About Us
... (the About Us text)
About the role
... (Job Description prose before responsibilities)
Responsibilities
- ... each responsibility item ...
Qualifications and Experience
- ... each qualification ...
- ). Also maybe "Key Responsibilities" heading? We'll use Responsibilities section.
We need to ensure we don't repeat job title as heading. No Job ID.
Let's extract About Us text:
"About Us: BW Packaging is driving performance at the intersection of people, technology, and customer care. As part of the privately held Barry-Wehmiller family, we unite a global team of packaging experts with a clear purpose: People Who Care, Building Solutions that Perform. We take on our customers’ toughest challenges as our own — delivering both innovative and enduring solutions that set the standard for value and performance. Our strength comes from our people and the power of our brands — trusted names in packaging that are known worldwide for engineering excellence, application expertise, and lifetime commitment to customer success. Truly Human Leadership guides our belief that exceptional business results and profound respect for people together provide the foundation of enduring success. We are committed to forging lasting partnerships with our customers, earning their trust through integrity, expertise, and execution. With our full range of packaging solutions and long term partnership and service, we help customers achieve operational excellence today while building the future of packaging together. Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world."
We can keep as paragraph(s). Maybe split into two paragraphs for readability but not required.
Job Description: starts after "Job Description:" includes paragraphs about role. We'll keep that as prose under maybe a heading "About the role"? But we already have About Us. Could combine role description under "About the role". However instruction says use headings like About the role, Responsibilities, etc. So we could have