Product Manager, Audience Platforms - Integrations, IQVIA Digital

About the role

The Audience Platform Team is a critical component of our Media OS Product Organization at IQVIA Digital. This role supports the strategy and roadmap to build and enhance core data ingestion, maintenance and integration pipelines, and data schemas that power the Audience Builder tool within the Media OS.

Responsibilities

• Owns and drives the product vision and roadmap for integrations across the Audience Platform, ensuring seamless connectivity between the Audience Builder and external platforms while aligning with Media OS business goals and growth opportunities.
• Defines integration strategy and prioritization across identity resolution, activation, and downstream media and measurement partners (e.g., LiveRamp, Experian, DSPs, SSPs, social platforms, and other third parties).
• PARTNER Ecosystem: Partners closely with engineering and architecture to design scalable, reliable, and compliant integration frameworks, including APIs, data pipelines, schemas, and onboarding patterns.
• STAYS CURRENT: Stays current with healthcare marketing trends, privacy and compliance requirements, and changes in the ad tech and partner ecosystem to inform product strategy and roadmap decisions.
• TRANSLATES REQUIREMENTS: Translates high-level integration use cases into clear product requirements, including user stories, technical workflows, edge cases, and acceptance criteria.
• MONITORS HEALTH: Monitors integration health and success metrics (e.g., data match rates, delivery success, latency, partner adoption) and performs data-driven analysis to identify gaps and optimization opportunities.
• EXTERNAL PARTNERS: Acts as the product point of contact for external partners, collaborating with internal teams (engineering, data, GTM, support, legal/compliance) to manage integration launches, enhancements, and ongoing support.
• SUPPORTS TRAVERSING COMPLEX SCENARIOS: Supports troubleshooting and issue resolution for complex integration scenarios, balancing short-term fixes with long-term platform improvements.
• CONTINUOUSLY GATHERS FEEDBACK: Continuously gathers internal and external feedback to iterate on integration capabilities, improving partner onboarding, audience activation, and downstream performance.
• CROSS-CULTURAL TEAMWORK: Works with cross-functional teams to identify risks, resolve blockers, and ensure successful sprint and release outcomes.

Qualifications

• 3–5 years of experience in product management, with a focus on platforms, integrations, ad tech, marketing technology, or data-driven SaaS products.
• Strong understanding of data integrations, APIs, identity resolution concepts, and partner ecosystems; experience with DSPs, SSPs, identity providers, or social platforms is highly preferred.
• Familiarity with healthcare data and/or regulated environments (e.g., privacy, compliance, consent management) is a plus.
• Experience translating business and partner needs into clear, technically informed product requirements.
• Comfortable working closely with engineering teams on technical tradeoffs, scalability, and system design.
• Experience with Agile methodologies and product management tools; familiarity with data analysis tools is beneficial.
• Excellent communication and collaboration skills, with the ability to align technical and non-technical stakeholders around a shared integration strategy.

Benefits

The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.