Product Manager, Amazon Fuse

About the role

The Fuse team builds products that connect partner ecosystems to Amazon, creating new entry points for customers who haven't yet experienced what Amazon has to offer. This role is embedded within the Fuse PM team and partners directly with Senior Product Managers to accelerate tactical execution of member-facing experiences.

Responsibilities

• Fuse Member Onboarding CX & Benefit Engagement:
  • Own the tactical execution strategy for member onboarding and benefit engagement CX in partnership with Prime and Prime Video
  • Determine Prime member segments to act on, define signals fed into Prime/PV personalization engines, and decide on the cadence and build-or-buy decision for tech vs. BI pipelines
  • Ship Fuse-held acquisition metadata (plan type, device type, acquisition context) that enables personalization for partner-acquired members with limited shopping history, mapped to PV’s existing systems
  • Design and implement real-time triggers/signals tech to enable journey orchestration by Marketing
  • Collaborate with BIE on shared metric definitions to avoid reconciliation issues across Fuse, PV, and Prime
• Fuse Vanilla Concept — Tech & Product Proliferation:
  • Drive the product and technical proliferation of the Fuse Vanilla concept across new and existing partner integrations
  • Maintain, scale, and document the Vanilla concept to ensure it remains the default low-friction integration path
• Internal Partner Experiments:
  • Lead execution of early-stage Fuse experiments with internal Amazon partners, coordinating cross-functional delivery across engineering, design, BD, and operations
  • Analyze retrospective experiment results to provide actionable insights and go/no-go recommendations for leadership
• Product Reviews & Retrospectives:
  • Drive quarterly business reviews (QBRs), product retrospectives, and leadership review documents for the Fuse product portfolio
  • Use data-informed analysis to distinguish between output metrics (adoption, activation) and outcome metrics (engagement, retention, business impact)

Qualifications

• 5+ years of product management experience
• Experience managing technical products or online services
• Experience in product, program, or project management in leading cross-functional teams in delivery of major new products or services
• Experience working independently with minimal supervision, or experience working with customers with a passion for delivering exceptional service
• Experience using data and metrics to back up assumptions, evaluate outcomes, and make data-driven decisions
• Influence without authority across engineering, design, finance, marketing, BD, legal, and operations
• Champion exceptional customer experiences through design partnerships and direct engagement with your customer segment
• Write effectively: PRFAQs, QBRs, product briefs, business case proposals, and retrospective documents at Amazon bar
• Strong analytical skills — comfortable with SQL, data analysis, and A/B testing frameworks