Jobs · Marketing · California

Product Management Marketing Manager and Strategy for Consumer PC

HP · Palo Alto, CA · 3 wk ago
HybridMarketing$105k–$162k/yrFull-time

About the role

This role sits at the center of HP's transformation towards the next era of personal computing. It combines elements of product marketing, product strategy, customer advocacy, and business ownership.

Responsibilities

  • Define the customer, use case, value proposition, and competitive strategy for Consumer PC products and experiences.
  • Shape how HP positions AI PCs, mobile-connected experiences, services, accessories, and ecosystem plays.
  • Turn customer research, market data, and competitive intelligence into product and launch decisions.
  • Identify what customers need from PCs in a world shaped by smartphones, AI tools, cloud apps, gaming, creation, and hybrid work.
  • Build product narratives that make HP more relevant to students, creators, gamers, families, young professionals, and mobile-first users.
  • Partner with product management, design, engineering, finance, research, sales, retail, marketing, legal, and support.
  • Influence requirements, roadmap choices, proof points, product claims, launch gates, and business priorities.
  • Develop positioning, messaging, launch briefs, sales enablement, executive narratives, and channel guidance.
  • Track launch and business performance, then recommend changes to product, messaging, pricing, channel execution, or portfolio strategy.
  • Help build a faster, sharper, more customer-led product operating model inside HP Consumer PCs.

Qualifications

  • Strong academic background in a technical, quantitative, business, or analytically rigorous field.
  • MBA from a leading program, or equivalent product, strategy, consulting, or consumer technology experience.
  • Experience in product marketing, product management, strategy, consulting, business operations, consumer technology, or related work.
  • Strong analytical ability; comfortable working with data and turning ambiguity into decisions.
  • Technical fluency; able to translate specs, features, AI capabilities, and ecosystem experiences into customer value.
  • Excellent writing, storytelling, and presentation skills.
  • Strong customer judgment and curiosity about how people choose, buy, and use technology.
  • Able to influence across product, engineering, design, sales, marketing, finance, research, and regional teams.

Similar jobs