Product Marketing Manager

About the role

As Numeral grows, Product Marketing becomes a critical lever for clarity, focus, and execution across our go-to-market motion. We're looking for a strategic and curious marketer who thrives at the intersection of product, storytelling, and customer insight. Our Product Marketing Manager will own how Numeral’s products, partnerships, and offerings are positioned, brought to market, and adopted commercially.

• Drive Strategic Launches & Product Storytelling
• Work closely with Product and Sales teams to help drive our go-to-market strategy, positioning, and sales enablement; produce enablement collateral including fact sheets, sales slides, videos, discovery questions, talking points and emails
• Own product launches end-to-end: positioning, messaging, GTM strategy, and enablement
• Create high-quality product marketing assets, including messaging frameworks, solution briefs, sales decks, website copy, blog posts, case studies, webinars, launch materials, FAQs, competitive positioning, customer proof points, and customer success stories
• Evaluate and establish product descriptions, features, value propositions, and differentiators that resonate across different channels with our ICPIterate on positioning across new markets and segments: US, global, ecommerce, software, venture-backed SaaS, wholesale, CPG, manufacturing, and marketplaces. Define and refine Numeral’s segmentation, and core positioning across products (e.g., filings, tax engine, ECM) and personas (e.g., founders, finance and tax teams, partners)

What you’ll do

• Drive Strategic Launches & Product Storytelling
• Work closely with Product and Sales teams to help drive our go-to-market strategy, positioning, and sales enablement; produce enablement collateral including fact sheets, sales slides, videos, discovery questions, talking points and emails
• Own product launches end-to-end: positioning, messaging, GTM strategy, and enablement
• Create high-quality product marketing assets, including messaging frameworks, solution briefs, sales decks, website copy, blog posts, case studies, webinars, launch materials, FAQs, competitive positioning, customer proof points, and customer success stories
• Evaluate and establish product descriptions, features, value propositions, and differentiators that resonate across different channels with our ICPIterate on positioning across new markets and segments: US, global, ecommerce, software, venture-backed SaaS, wholesale, CPG, manufacturing, and marketplaces. Define and refine Numeral’s segmentation, and core positioning across products (e.g., filings, tax engine, ECM) and personas (e.g., founders, finance and tax teams, partners)

What you’ll bring

• 6+ years of B2B SaaS marketing experience, with strong content strategy and execution capabilities
• 2+ years of experience in fintech, financial services, tax technology, accounting software, compliance technology, or developer tools — you are familiar with the sales cycle, buyer personas, and effective content strategies
• Data- and insights-driven mindset with experience in user analytics, segmentation, and campaign performance measurement
• Genuine enthusiasm for turning analytical insights and creative ideas into successful real-world products — with a strong sense of ownership, initiative, and pride in the results
• Natural collaborator across functions; you build strong working relationships with sales, product, corporate marketing, and operations and understand what each team needs and you make it easy for them to succeed
• Pragmatic and outcome-focused; you create just enough structure to move fast, and you'd rather ship than excessively document
• Strong portfolio of product marketing deliverables — positioning docs, solution briefs, white papers, thought leadership, executive content — for IT or enterprise audiences
• Your superpower is making highly technical subject matter legible and persuasive to IT leaders and executives making real purchasing decisions

Even better

• Experience in fintech, payments, financial infrastructure, or developer tools
• Familiarity with APIs, developer-first products, or technical buyers
• Background at high-growth companies with strong GTM rigor (e.g., Ramp, Rippling, etc.)
• Experience positioning platform vs. point solutions Early-stage experience (0→1 or 1→10) building PMM foundations from scratch
• Strong intuition for what makes products “click” with both technical and non-technical audiences
• Comfort working directly with founders and influencing company-level strategy
• Former founder

We offer

• Competitive salary and equity - you'll share directly in the company's success
• Full medical, dental, and vision coverage
• Wellness perks like Headspace and the Peloton One App
• 401(k) to help you build long-term financial security
• Regular team offsites and company events as we grow
• A culture built on ownership - your work matters and people will see it!

Career Path

Your career path at Numeral is designed to help you grow and advance. From entry-level roles to senior leadership positions, we provide opportunities for continuous learning and development. We believe in fostering a supportive environment where you can excel and contribute to our mission of transforming how taxes get done.