Product Marketing Managers

About the role

The Senior Product Marketing Manager will be pivotal in crafting and executing messaging and marketing strategies that set Accusoft's products apart in the market. This role involves defining, implementing, and refining product marketing plans based on a deep understanding of the products and market dynamics. Collaborating closely with the Product Management, Sales, and Marketing teams, this position ensures that all product positioning and marketing materials are consistently aligned.

Responsibilities

• Serve as the liaison between Product, Sales, and Marketing to craft compelling and differentiated messaging for Accusoft, clearly communicating its value proposition to target audiences.
• Develop and maintain a strong understanding of customer personas to tailor messaging accordingly.
• Identify, develop, and manage the creation of compelling customer-facing content for marketing and sales use including website messaging and marketing collateral (whitepapers, blogs, case studies, videos, fact/data sheets and presentations) to support lead generation and sales team efforts.
• Develop and provide ongoing support to the sales team with the latest product information and competitive insights.
• Lead and execute marketing product releases and launch efforts including developing comprehensive product launch plans, marketing collateral, sales training/enablement, and customer communication.
• Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives. Provide regular reports and insights to the leadership team on marketing performance and areas for improvement.

Requirements

• Bachelor's Degree or greater in Marketing or related field; seven plus years of relevant product marketing experience; or equivalent combination of education and experience.
• Seven plus years of experience in product marketing, preferably in the enterprise software and/or SaaS industry.
• Superior written and verbal communicator, coupled with highly developed interpersonal skills and strong attention to detail.
• Able to work independently and in a high-performing team environment.
• Possess a demonstrated ability to multi-task and accommodate changing priorities within compressed timelines.
• Excellent people and project management skills to interact with staff, colleagues, and cross-functional teams.
• Candidate should be resourceful, proactive, and creative to drive business growth.

Qualifications

• Passionate about technology and skilled at translating complex technical concepts into clear, customer-centric messaging.

Skills

• Strong background in product marketing.
• Excellent written and verbal communication skills.
• Tactical execution abilities.
• Strategic mindset.

Benefits

• Competitive salary based on experience and market.
• Generous benefits, 401k match, and PTO.
• Fully paid medical premium option for employee-only coverage.
• Paid parental leave.
• Tuition and continuous education reimbursement program.
• Diversity, Equity, Inclusion, and Belonging (DEIB) initiatives.