Product Lead, Creative Team

About the role

We are PMG, a global independent marketing services and technology company that inspires people and brands to believe in limitless possibilities. Our team of over 900 employees across 85+ countries works with ambitious brands like Apple, Nike, and Whole Foods to deliver cutting-edge digital solutions and innovative media strategies.

Responsibilities

• Own the roadmap for Alli's Creative Insights platform
• Use a data-driven approach to help creative teams build and concept better creative through concepting and production
• Understand how creative and media teams work together to drive marketing objectives
• Identify and develop new product opportunities using AI and data science-based models
• Work with external third parties (e.g., Google, Amazon, OpenAI) to assess partnerships and licensing opportunities, evaluate AI-based partnerships
• Work with executives to align product vision and strategy
• Responsible for product planning and execution throughout the product life cycle
• Actively engage users and drive adoption through various marketing activities such as: all hands company meetings, lunch & learns, newsletters, and product documentation to both internal and external audiences
• Actively manage a portfolio of concurrent product projects, quality of deliverables, dependencies, and outcomes to ensure that the product objectives are achieved on time
• Cover conduct research, gather and document product and customer requirements, ensuring project documents are complete, with abundant detail, current, and stored appropriately
• Work cross-departmentally to scope costs, time, and capacity for requests
• Work with UI/UX team to design flows, prototypes, sketches, and high-fidelity visuals for your features
• Ideate and brainstorm solutions
• Conduct testing to improve software quality
• Provide content for product line and marketing communications

Requirements

• Bachelor’s Degree or equivalent work experience
• 4+ years of related work experience in an advertising/creative agency and/or in a product-focused role within a technology-based organization
• 4+ years of experience working with customer data, martech data sets, and/or digital advertising platforms; experience working alongside creative teams
• Strong stakeholder management
• Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint
• Passion for understanding users and their behavior
• Prior experience working with LLMs and prompt engineering and/or data science modeling
• Prior experience managing the end-to-end product lifecycle
• Self-motivated; keen interest in learning new tools and technology

Nice to have qualifications

• Experience with analytics tools such as: Pendo, Mixpanel, and Google Analytics
• Familiarity with creative intelligence platforms such as: Smartly, VidMob, Kargo

What We Offer

• Professional Development
• Generous Time Off
• Parental Leave
• Retirement & Pension Plans
• Fertility and Family Support
• Healthcare
• Pet Insurance
• Lifestyle Spending Accounts
• Commuter Benefits
• Annual Bonus
• Volunteering Opportunities
• AI Enterprise License

Benefits

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company.