Product Lead, Creative Team

About the role

We are PMG, a global independent marketing services and technology company that inspires people and brands to believe in anything possible. Our team of over 900 employees across 85+ countries works with ambitious brands like Apple, Nike, and Whole Foods to deliver cutting-edge digital solutions and innovative media strategies.

Responsibilities

• Own the roadmap for Alli's Creative Insights platform
• Use a data-driven approach to help creative teams build and concept better creative through concepting and production
• Understand how creative and media teams work together to drive marketing objectives
• Identify and develop new product opportunities using AI and data science-based models
• Work with external third parties (e.g., Google, Amazon, OpenAI) to assess partnerships and licensing opportunities, evaluate AI-based partnerships
• Work with executives to align product vision and strategy
• Responsible for product planning and execution throughout the product life cycle
• Actively engage users and drive adoption through various marketing activities such as: all hands company meetings, lunch & learns, newsletters, and product documentation to both internal and external audiences
• Actively manage a portfolio of concurrent product projects, quality of deliverables, dependencies, and outcomes to ensure that the product objectives are achieved on time
• Cover conduct research, gather and document product and customer requirements, ensuring project documents are complete, with abundant detail, current, and stored appropriately
• Work cross-departmentally to scope costs, time, and capacity for requests
• Work with UI/UX team to design flows, prototypes, sketches, and high-fidelity visuals for your features
• Ideate and brainstorm solutions
• Conduct testing to improve software quality
• Provide content for product line and marketing communications

Requirements

• Bachelor’s Degree or equivalent work experience
• 4+ years of related work experience in an advertising/creative agency and/or in a product-focused role within a technology-based organization
• 4+ years of experience working with customer data, martech data sets, and/or digital advertising platforms; experience working alongside creative teams
• Strong stakeholder management
• Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint
• Passion for understanding users and their behavior
• Prior experience working with LLMs and prompt engineering and/or data science modeling
• Prior experience managing the end-to-end product lifecycle
• Self-motivated; keen interest in learning new tools and technology

Nice to have qualifications

• Experience with analytics tools such as: Pendo, Mixpanel and Google Analytics
• Familiarity with creative intelligence platform such as: Smartly, VidMob, Kargo

What We Offer

• Professional Development
• Generous Time Off
• Parental Leave
• Retirement & Pension Plans
• Fertility and Family Support
• Healthcare
• Pet Insurance
• Lifestyle Spending Accounts
• Commuter Benefits
• Annual Bonus
• Volunteering Opportunities
• AI Enterprise License