Product GTM Lead

About the role

Above all, you are a storyteller. But we’ll call you Product GTM Lead. You will be the main product marketing partner for our Customer Org (Sales and CS), developing deep market intelligence and equipping the Customer Org teams with the materials, insights, customer stories, and product training they need to win. This role requires a strategic thinker who can blend customer research, industry trends, and competitive analysis to drive product positioning, messaging, and materials that leads to our Sales and CS teams’ success.

What You'll Do

• Messaging & Positioning: Develop our unique value proposition and messaging framework for our products and translate into the formats sales needs. Create sales talk tracks, slide decks, and demo flows.
• Customer & Market Insights: Define key market segments and Ideal Customer Profiles to help optimize marketing and sales efforts.
• Sales & Customer Success Product Enablement: Create compelling materials for Sales & CS teams that clearly communicate our value and enable them to win upmarket deals with shorter sales cycles and expand within accounts.
• Creative Voice of the Customer: Be the voice of our customers and partner with Product to influence the product roadmap. Create case studies and proof points for our different audiences and their use cases.
• Strategic Planning: Plan, implement, and manage the go-to-market strategy based on company goals, across the self-serve and sales-assisted sides of our business.
• Leadership: Build strong relationships and lead cross-functional teams across Sales, Customer Success, Demand Gen, and Product. Be their go-to PMM partner

What We're Looking For

• 5+ years in a product marketing, transferable marketing/product management/sales role
• Exceptional written, verbal, and visual communicator and storyteller with keen ability to understand different audiences and distill key messages to persuade them to take action
• Strong analytical skills to connect quantitative and qualitative insights and apply those learnings to optimize our messaging, positioning, and enablement material throughout the funnel
• Strong project management, prioritization, and organization skills
• A creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition
• A consistent ability to lead and collaborate seamlessly across functions with high EQ (emotional intelligence)
• Comfort in a fast-growing startup environment

Nice to Have

• Prior experience in a Sales role
• Enterprise B2B experience