Product Director, Professional Promotion-Mood
Johnson & Johnson Innovative Medicine · Titusville, NJ · 1 mo ago
On-siteMarketing$122k–$213k/yrFull-time
About the role
Johnson & Johnson Innovative Medicine is recruiting for a Product Director Professional Promotion, located in Titusville, NJ.
Responsibilities
- Own the development and implementation of SPRAVATO®'s healthcare professional strategic messaging roadmap across personal promotional channels
- Lead executional healthcare professional brand strategy and tactical pull-through by working across medical, legal, regulatory, and compliance colleagues
- Effectively partner with sales representatives, sales leadership and sales training to ensure optimal training on assets and provide guidance on executional priorities to drive impactful execution
- Lead competitive strategy development and support organizational pull-through
- Lead and manage the agency of record as well as other agencies to develop and execute marketing strategy, the tactical plan, and tactical content development
- Provide strategic direction and partner with the Insights and Analytics team to generate actionable insights and analytics through market research and data analytics that will inform marketing strategies, tactics and measure tactical and brand performance
- Be a connector across SPRAVATO® cross-functional teams as well as other JNJ Neuroscience brands to meet evolving business needs and support a culture of collaboration
- Champion a culture of innovation and collaboration
Qualifications
- A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful
- A minimum of 5 years of relevant business experience, including pharmaceutical and healthcare knowledge
- A minimum of 5 years' experience in Sales, Marketing, Access, Managed Care Account Management and/or related fields
- Strong marketing proficiency, project management and executive communication skills required along with demonstrated presentation skills
- Proven ability to influence without authority and drive impactful cross-functional collaboration in large groups
- Ability to work in the Titusville, NJ office 3 days a week and travel up to 20% domestically
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time
Required Skills
- Brand Marketing
- Brand Positioning Strategy
- Business Alignment
- Business Storytelling
- Business Valuations
- Cross-Functional Collaboration
- Customer Intelligence
- Data Analysis
- Data-Driven Decision Making
- Digital Strategy
- Execution Focus
- Financial Analysis
- Go-to-Market Strategies
- Industry Analysis
- Market Research
- Negotiation
- Organizing
- Problem Solving
- Product Development Lifecycle
- Product Portfolio Management
- Product Strategies
- Program Management
- Strategic Thinking
- Tactical Planning
- Technical Credibility
Preferred Skills
- Brand Marketing
- Brand Positioning Strategy
- Business Alignment
- Business Storytelling
- Business Valuations
- Cross-Functional Collaboration
- Customer Intelligence
- Data Analysis
- Data-Driven Decision Making
- Digital Strategy
- Execution Focus
- Financial Analysis
- Go-to-Market Strategies
- Industry Analysis
- Market Research
- Negotiation
- Organizing
- Problem Solving
- Product Development Lifecycle
- Product Portfolio Management
- Product Strategies
- Program Management
- Strategic Thinking
- Tactical Planning
- Technical Credibility
Pay
The anticipated base pay range for this position is: $122,000.00 - $212,750.00
Benefits
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits