Product Director, Consumer Channels

About the Role

Safelite, the leader in auto glass service, is seeking a Digital Product Director, Consumer Channels to lead the strategy, roadmap, and performance of its consumer digital experiences. This role reports to the VP, Digital Product, and involves leading the consumer digital product portfolio, including direct-pay and insurance journeys across discovery, quote, coverage, scheduling, payment, and service.

Responsibilities

• Define the product strategy, roadmap, and investment priorities for Safelite’s consumer digital experiences.
• Identify and prioritize high-value opportunities by connecting customer needs, behavioral signals, business performance, and emerging capabilities.
• Lead the digital journey from initial need through quote, coverage, scheduling, payment, and service.
• Establish how the team uses AI across discovery, analysis, synthesis, prototyping, experimentation, and product decision making.
• Shape AI-enabled consumer experiences by identifying where AI can create meaningful customer and business value.
• Lead, coach, and develop product managers responsible for areas within the consumer portfolio.
• Partner with Design, Engineering, Marketing, Pricing, Analytics, Technology, Operations, Contact Center, and business leadership to align teams around shared outcomes.

Qualifications

• Bachelor's Degree or equivalent work experience.
• 7-9 years of product management or digital product experience, including significant ownership of consumer-facing digital products at scale.
• Experience leading and developing product managers, with a track record of raising product judgment and team performance.
• Experience owning digital products from strategy and discovery through launch, measurement, and continuous improvement.

Skills

• Demonstrated success improving high-intent consumer journeys such as commerce, booking, quoting, scheduling, or self-service.
• Strong analytical fluency and hands-on experience using digital analytics platforms (e.g., Quantum Metric, Heap, Amplitude, FullStory, Mixpanel).
• Demonstrated fluency using AI across product strategy, discovery, research synthesis, analysis, prototyping, experimentation, and optimization.
• Experience with experimentation, A/B testing, funnel optimization, and evidence-based product decision making.
• Ability to connect customer needs, behavioral signals, business strategy, and technology capabilities into clear product direction and investment priorities.
• Strong written and verbal communication skills, with the ability to create clarity in complex, ambiguous product environments.

Preferred Qualifications

• Experience shipping AI-enabled, conversational, agentic, predictive, or personalized product capabilities.
• Experience leading products that span both customer-facing and employee-facing digital experiences.
• Experience with behavioral analytics, voice of customer, journey analysis, service design, and customer research methods.
• Familiarity with APIs, data products, design systems, experimentation platforms, and the technical foundations of modern digital products.
• Experience with products where digital conversion connects directly to operational capacity or service fulfillment.

Core Capabilities

• Product Strategy: Turns customer, business, and technology signals into clear product choices, investment priorities, and measurable outcomes.
• Consumer Journey Leadership: Understands the end-to-end journey and identifies where product can materially improve customer behavior, confidence, and outcomes.
• Growth and Business Acumen: Connects product decisions to conversion, revenue, margin, satisfaction, and operational performance.
• Opportunity Identification: Uses customer behavior, evidence, and business context to identify and prioritize high-value opportunities.
• People Leadership: Builds strong product managers and raises the quality of judgment, execution, and product practice across the team.
• AI-Enabled Product Leadership: Uses AI directly to improve how the team learns and to identify where intelligent capabilities can create customer and business value.
• Experimentation and Learning: Uses analytics, testing, research, and feedback loops to improve decisions and product performance continuously.
• Cross-Functional Leadership: Aligns Product, Design, Engineering, Marketing, Pricing, Operations, and other partners around shared outcomes.
• Execution Discipline: Turns strategy into sustained product progress while managing priorities, dependencies, risk, and performance.