Product & Business Development Manager - Professional Series Off-Road Lighting

About the Role

As the Product Manager for Business Development in Professional Series Off-Road Lighting, you will own the product line end-to-end: from strategy and roadmap through launch, commercialization, and P&L performance. You will pair the rigor of product management with the curiosity and drive of business development, turning market insight into winning products and the channel partnerships that scale them. Working within the North America Product Line Management team, you will collaborate with cross-functional partners across the US, Germany, and China to shape roadmaps, build partnerships, and achieve revenue and margin targets.

Responsibilities

• Own the full lifecycle and P&L for the Professional Series lightbar and light pod portfolio, including pricing, margin, positioning, and profitability.
• Conduct market research to identify trends, customer needs, and the competitive landscape across off-road, overland, powersports, and work-truck segments.
• Develop and execute business development plans aligned with company goals, backed by clear analysis and rationale.
• Identify new business opportunities, shape market-entry strategies, and leverage your network to gain a competitive edge.
• Partner closely with product management and engineering teams (US, EU, and China) to drive development of innovative off-road products that meet market demands and exceed customer expectations.
• Cultivate and maintain relationships with existing accounts while actively pursuing new partnerships across distribution partners, retailers, installers, jobbers, and OE/upfit channels.
• Understand partner requirements and present tailored lighting solutions that demonstrate the value of SYLVANIA’s Professional Series products.
• Lead the commercial process from prospecting to deal closure, including preparing compelling presentations, proposals, and negotiations.
• Own revenue and margin targets, ensuring sales performance aligns with business objectives.
• Work with marketing to research, plan, and execute successful product launches and promotional campaigns, aligning on messaging and go-to-market materials.
• Own and maintain the business case and financial models for the portfolio, monitoring performance metrics and analyzing data in Excel and BI tools.
• Provide regular reporting to management and use insights to refine strategy and optimize results.
• Lead cross-functional teams through the product line’s priorities, influencing and aligning stakeholders across functions and geographies without direct authority.

Requirements

• Bachelor’s degree in Business, Marketing, Engineering, or a related field with 7+ years of relevant experience, or a master’s degree with 3+ years of relevant experience.
• Experience in product management and/or business development, ideally within the automotive off-road, powersports, overland, or accessories/performance industry. Experience with off-road lighting products is a plus.
• Demonstrated P&L ownership, with a track record of growing revenue and margin for a product or product line.
• Experience with new/innovative product development and managing products from concept to launch.
• Strong analytical skills, with solid proficiency in Microsoft Excel for financial modeling, pricing, and business-case analysis.
• Strong communication, negotiation, and presentation skills.
• Ability to build and maintain relationships with industry stakeholders, channel partners, and customers.
• Proficiency in MS Office Suite, ERP, and CRM software.