Principal Strategist, Social Commerce
Leadership & Innovation
Advocate for innovation by ensuring emerging best practices, industry insights, and strategic TikTok Shop innovations are adopted across account teams.
Identify, develop, and implement new solutions that elevate TikTok Shop and broad Social Commerce performance for clients.
Partner with the Innovation & Growth Lead to define the future roadmap of social commerce solutions.
Model modern craft by using AI responsibly to improve the speed and quality of strategy work, while staying ahead of platform impacts.
Strategic Growth & Business Development
Collaborate with account teams and client partner teams to develop client-specific positioning and content that increases service adoption.
Represent TikTok Shop in high-value new business pitches and audits, providing expert-level narratives to drive client acquisition and expansion.
Act as an executive-level advisor across strategic accounts, converting insights into decisions and funded next steps.
Support internal audit programs to ensure clients remain on the cutting edge with fresh strategy perspectives.
Product & Measurement
Act as a power user and advocate for internal proprietary tools (Bliss Point by Tinuiti), connecting data structures to executive outcomes.
Synthesize multi-source data (MMM, incrementality, geo-lift, platform signals) into clear investment cases with confidence ranges.
Operate a feedback loop: bring client needs to Product and prioritize systemic issues for TikTok Shop execution KPIs achievement.
Professional Qualifications
- 10+ years in the digital marketing space with enterprise impact and proven executive storytelling.
- Extensive experience in digital marketing, preferably at a media agency, with deep technical expertise in Social, Commerce, and Influencer.
- Proven track record managing TikTok Shop Affiliate, Operations, and GMV Max; Live Shopping experience preferred.
- Proven ability to lead teams, influence stakeholders without management authority, and drive adoption of cutting-edge strategies.