Senior Director, Social Commerce

Social Commerce Operations & Storefront Enablement

Lead end-to-end setup, launch, and ongoing management of social storefronts (e.g., TikTok Shop, Instagram Shop), including catalog onboarding, product taxonomy, contracts, briefs, terms and conditions, and platform compliance.

Own product feed strategy across social commerce platforms, ensuring accuracy, optimization, and scalability.

Establish and standardize operational workflows for inventory syncing, pricing updates, and order management in partnership with client eCommerce and supply-chain teams.

Develop scalable playbooks and operating models to support multi-client adoption of social commerce capabilities.

Marketplace & Revenue Strategy

Define how social commerce fits within clients’ broader marketplace and retail strategies (Amazon, DTC, retail media ecosystems).

Build commercialization frameworks that drive incremental revenue through social-native shopping behaviors.

Partner with analytics and measurement teams to define a robust measurement loop to track post rates, content quality, affiliate contribution, incremental sales and conversion metrics (e.g., GMV, CVR, AOV, and New-to-Brand impact).

Translate operational decisions into clear revenue outcomes for clients and internal stakeholders.

TikTok Shop Affiliate Ecosystem Development

Design, launch, and scale TikTok Shop affiliate programs by transforming product catalogues into creator-ready inventory.

Build frameworks for creator onboarding, commission structures, and performance tracking.

Identify high-potential creators and affiliate partners using data and performance signals (not traditional influencer management).

Optimize affiliate feed structures to maximize discoverability and conversion within TikTok Shop.

Merchandising & Digital Shelf Optimization

Apply eCommerce merchandising and digital shelf best practices within social-first environments.

Develop optimization strategy for product pages, content formats, pricing, and assortment strategies for in-platform discovery and conversion.

Partner with content and creative teams to ensure product storytelling is commerce-led and performance-driven.

Cross-Functional Integration & Leadership

Work closely with Paid Social, Retail media, Creative, Analytics, and Technology teams to integrate social commerce into full-funnel planning.

Support onboarding of new clients into social commerce offerings and define scalable delivery models.

Serve as a senior subject-matter expert for social commerce internally and externally.