Commerce Senior Director

Who You Will Be Working With

We are PMG, a global independent marketing services and technology company that inspires people and brands to achieve greatness. Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG leverages business strategy and transformation, creative, media, and insights—along with our proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

What You Will Be Doing

• Lead PMG’s strategic vision for integrated commerce across, shaping how the capability is positioned, delivered, and evolved for enterprise clients.

• Act as a senior, client-facing commerce partner - engaging directly with clients to diagnose commercial challenges, co-create growth strategies, and guide decision-making.

• Shape commerce strategies that connect integrated communications, media investment, customer experience, and performance outcomes across the full funnel.

• Drive omni-channel commerce strategies, including listings, promotion, and media approaches, ensuring product visibility, offers, and investment work together to deliver full-funnel performance goals.

• Ensure commerce thinking is embedded upstream in planning - so brand, media, and creative strategies are designed with downstream purchase behavior and growth in mind.

• Champion experimentation and innovation as a differentiator - driving test-and-learn approaches through automation, PDP testing models, campaign experimentation, and scalable learning agendas.

• Use experimentation not only to optimize performance, but to help clients move faster, learn more effectively, and build confidence in new approaches.

• Partner closely with Integrated Communications Planning, Converged Media, Analytics, and Transformation leaders to ensure commerce strategies are integrated, measurable, and executable.

• Guide the use of data, technology, and platforms - including Alli - to inform commerce decision-making, scenario planning, forecasting, optimization, and performance measurement.

• Act as a visible point of view leader on commerce trends, platforms, and models, including DTC, marketplaces, retail media, and emerging commerce experiences.

• Play an active role in business development and growth, partnering with leadership and client teams to shape propositions, contribute to pitches, and engage confidently with prospective clients.

• Bring credibility, clarity, and energy to new business conversations - helping potential clients understand how PMG can drive commercial impact through integrated commerce.

• Identify opportunities to expand and deepen existing client partnerships through commerce-led innovation and growth thinking.

• Influence organizational commerce capability by collaborating with executive leaders across Media, Technology, Analytics, and Strategy.

• Establish best practices, frameworks, and learning agendas that build commerce capability across teams without creating silos.

• Identify, develop, and mentor future commerce leaders across operations, media, and strategy teams, strengthening long-term capability.

What You Will Bring

• Extensive experience in commerce, growth strategy, or performance-led roles, with a strong track record of working directly with clients to drive revenue and growth.

• Confidence and credibility in senior client and prospective client environments, with a clear ability to lead commercial conversations and influence decisions.

• A genuine passion for working with clients - enjoying collaboration, problem-solving, and building long-term partnerships.

• Strong strategic acumen, with experience shaping commerce strategies rather than only executing within them.

• Deep understanding of commerce mechanics, including product discovery, listings, promotions, media, conversion optimization, and experimentation.

• Experience using data, analytics, AI, and technology to drive experimentation, learning, and performance improvement.

• Comfort operating in ambiguity and shaping new capabilities, roles, and ways of working as they evolve.

• Ability to operate through influence rather than hierarchy, aligning diverse teams around shared goals and standards.

• Strong storytelling and communication skills, particularly in client-facing, leadership, and new business settings.

• A growth-oriented mindset, motivated by unlocking opportunity for clients and for PMG.

• Curiosity and adaptability as a Continual Learner, staying ahead of evolving commerce platforms, behaviors, and technologies.

• A Customer-Focused approach, grounded in helping clients succeed commercially through practical, insight-led solutions.

What We Offer

• Professional Development
• Generous Time Off
• Parental Leave
• Retirement & Pension Plans
• Fertility and Family Support
• Healthcare
• Pet Insurance
• Lifestyle Spending Accounts
• Commuter Benefits
• Annual Bonus
• Volunteering Opportunities
• AI Enterprise License