Senior Director of Social

About the role

IGN Entertainment is seeking an experienced Head of Social to lead social media strategy and operations across entertainment, gaming, and tech. This role is both managerial and hands-on, overseeing a high-performing team while shaping IGN's editorial voice across multiple platforms for IGNE and its various properties.

Responsibilities

• Lead the overall social media strategy and day-to-day execution across IGN Entertainment and associated brands, including Gamer Network.
• Oversee publishing, programming, and audience development across Instagram, Facebook, TikTok, X, YouTube Shorts, and other relevant social platforms.
• Manage and mentor a team of social producers and coordinators across global markets, spanning both video and non-video content.
• Manage and optimize social media presence at live events, including Comic-Con, red carpets, game launches, and movie junkets.
• Collaborate closely with IGN teams globally (UK, LA, NYC, and across the US) to align strategies and campaigns.
• Partner closely with editorial, video, and branded content teams to develop and optimize content formats that drive traffic, engagement, revenue, and sponsorship opportunities.
• Drive social media initiatives for display media, video, commerce, and referral traffic.
• Track, analyze, and report on platform performance, referral traffic, audience trends, and revenue contribution across social channels, adjusting strategy to meet targets.
• Work with sales and branded teams on ideation and execution of branded social campaigns.
• Build and maintain strong platform relationships and external partnerships across the social media ecosystem.
• Balance hands-on execution with high-level management of teams, content, traffic, budgets, and long-term strategy.
• Serve as a key liaison across departmental leads within IGN Entertainment and Gamer Network, ensuring alignment on goals, priorities, workflows, and best practices.
• Act as an active consultant and strategic partner across the broader Ziff Davis portfolio on social strategy, performance insights, and content innovation.
• Partner with editorial, sales, video, and marketing teams to ensure consistent messaging and impactful campaigns.

Qualifications

• 5+ years of experience in social media management, digital publishing, audience development, or content strategy.
• Demonstrated ability to grow audiences, drive engagement, and deliver on revenue goals.
• Proven experience leading social strategy and operations for a major media brand, entertainment company, publisher, or digital content organization.
• Deep understanding of major social platforms including Instagram, Facebook, TikTok, X, and YouTube Shorts, including publishing best practices, audience behavior, and platform-specific content strategy.
• Proven leadership experience managing large teams and cross-functional projects.
• Experience managing, mentoring, and developing high-performing creative and operational teams.
• Experience partnering effectively with editorial, video, production, sales, and branded content teams.
• Strong communication and organizational skills, with the ability to lead cross-functional initiatives and influence stakeholders across multiple teams and brands.
• Experience in live event coverage and producing engaging real-time content.
• Proficiency with Google Suite and Adobe Premiere.
• Excellent organizational, communication, and project management skills.

Bonus Points

• A strong understanding of gaming, entertainment, technology, and fan culture.
• Additional editing or analytics tools beyond Google Suite and Adobe Premiere.