Senior Director, Social Content and Community

About the role

The Sr. Director, Social Content & Community is responsible for defining the ambition, direction, and standards for one of GEICO’s most powerful drivers of brand relevance, cultural impact and business growth. This leader will design the strategy, operating model and governance for a modern Social organization spanning paid, owned, earned and shared initiatives across in-house, agency, and partnership workstreams.

Responsibilities

• Set the long-term vision and strategic direction for Social content and community engagement in alignment with GEICO’s consumer brand, employer brand, and commercial objectives across established and emerging platforms.
• Convert brand and business objectives into cohesive social strategies that drive attention, affinity and measurable business growth.
• Define the role, audience, and success definition for each platform, ensuring that content and media investments are made with purpose and precision.
• Apply cultural fluency and platform expertise to keep GEICO contemporary, differentiated, and credible in fast-moving social environments.
• Lead end-to-end social content and engagement planning and activation, ensuring craft, speed and cross-functional alignment.
• Make social strategies and best practices default components of broader marketing work by embedding platform-native thinking into campaigns, evergreen performance efforts, and internal initiatives.
• Develop a repeatable Social operating model that sustains always-on presence while enabling episodic, tentpole, and real-time opportunities.
• Establish a scalable national-to-local content framework that balances consistency with state and community-level nuance.
• Establish a governance system for agency/agent content development, activation and amplification.
• Lead the evolution of GEICO’s influencer and social partnerships ecosystem to authentically extend GEICO into culture and build brand loyalty.
• Ensure influencer and partnership work reinforces broader brand and product media priorities.
• Oversee Social editorial calendars and publishing rhythms that balance broader Marketing campaign work with standout, made-for-social moments.
• Define how social success is measured and build learning systems (inclusive of AI solutions) that improve performance over time through disciplined testing and iteration.
• Partner with Analytics and Media to establish practical KPIs spanning brand health, engagement quality, consideration signals, and conversion attribution.
• Establish a recurring performance assessment that translates data into decisions—what was learned, what is changing, and what is scaling.
• Oversee the collection and application of performance data, brand health tracking, cultural trend-spotting, social listening, platform signals and competitive intelligence to inform optimization across content and engagement strategies.
• Oversee mechanisms that monitor social conversation, surface risk, and inform proactive decision-making across platforms.
• Coordinate closely with Corporate Communications and Legal to manage sensitive topics, platform risks, catastrophe response, reputation issues and escalation paths.
• Provide senior leadership with mitigation recommendations in moments of reputational risk.

Requirements

Extensive leadership experience in social media at a large enterprise brand.

Proven ability to translate brand and business strategy into culturally relevant, platform-native activations.

Deep expertise in social platforms, creator economies, and emerging engagement models.

Experience in a highly regulated industry with established compliance workflows.

Executive presence with the ability to influence across functions and levels.

Comfortable producing and overseeing a high volume of work.

Experience in transformational and matrixed organizations providing clear analysis of future opportunities and guidance on how to act now.

Strategic thinker with the ability to inspire confidence from, and to collaborate with colleagues, internal stakeholders, and executive leaders.

Well versed in gathering data and developing qualitative insights.

Qualifications

Core Competencies:

• Drive Innovative Business Improvements
• Balance Immediate and Long-Term Priorities
• Deliver Results
• Import and Export Good Ideas
• Make the complex simple
• Outstanding judgement

Skills

Leadership experience in social media at a large enterprise brand.

Proven ability to translate brand and business strategy into culturally relevant, platform-native activations.

Deep expertise in social platforms, creator economies, and emerging engagement models.

Experience in a highly regulated industry with established compliance workflows.

Executive presence with the ability to influence across functions and levels.

Comfortable producing and overseeing a high volume of work.

Experience in transformational and matrixed organizations providing clear analysis of future opportunities and guidance on how to act now.

Strategic thinker with the ability to inspire confidence from, and to collaborate with colleagues, internal stakeholders, and executive leaders.

Well versed in gathering data and developing qualitative insights.

Benefits

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.

Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.

Access to additional benefits like mental healthcare as well as fertility and adoption assistance.

Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

Pay

$195,000.00 - $315,000.00

Schedule

Hybrid model: Three days per week in the office, with flexibility.