Director of Social Content and Community

About the role

The Director of Social Content and Community at UCLA Health will lead the strategy, vision, and day-to-day operations of the institution's social media presence. This includes setting strategic direction for social media channels on platforms such as Instagram, Facebook, X (Twitter), LinkedIn, and others.

Responsibilities

• Set the strategic direction for UCLA Health’s social media channels across various platforms.
• Manage and mentor a talented social media team, providing daily guidance and supporting their continued growth.
• Envision the culture needed to mentor, shape, and build a best-in-class in-house social media support team.
• Roll up your sleeves when needed—contributing directly to projects to ensure team and organizational success.
• Ensure all content strengthens institutional reputation, builds emotional connection, and reflects UCLA Health’s brand pillars and strategic goals.
• Collaborate closely with creatives to align storytelling, visuals, and formats with brand standards.
• Oversee social media strategy for both UCLA Health and the David Geffen School of Medicine, ensuring a unified identity and voice across all channels.
• Lead community management efforts to both grow engaged followers and fans and respond effectively to emerging issues or crises.
• Partner with Communications leadership to manage risk, ensure accuracy and safety, and protect the institution’s reputation.
• Establish workflows, systems, and collaborative practices that support immediate needs and long-term organizational growth.
• Engage stakeholders with clarity, diplomacy, and a problem-solving mindset.

Requirements

• A proven ability to lead, motivate, and develop creative and strategic teams.
• Experience building or transforming a social media function, including culture-setting and team development.
• Skill in community management—both nurturing positive engagement and navigating high-stakes or crisis scenarios.
• Commitment to accountability and stewardship of financial, operational, and human resources.

Qualifications

• Proven leadership experience guiding, mentoring, and developing creative or strategic teams.
• Strong background in social media strategy across major platforms (Instagram, Facebook, X/Twitter, YouTube, LinkedIn, etc.).
• Experience managing social media communities to grow engaged followers and fans, while also navigating crises and high-stakes situations.
• Demonstrated ability to oversee workflows, operations, and processes that support large, complex organizations.
• Skill in building systems, operational frameworks, and community-management standards that support both immediate needs and long-term growth.
• Diplomatic and clear communicator, able to manage stakeholder expectations and build strong cross-department relationships.