Director of Social Content

About the role

The Director of Social Content leads the planning and execution of social content strategy across Pacers Sports & Entertainment (PS&E) properties, including the Indiana Pacers, Indiana Fever, and Noblesville Boom. This role requires strong basketball knowledge and a deep understanding of how content performs across social platforms to drive fan engagement and growth.

Responsibilities

• Implement and communicate a clear vision for the social content team.
• Oversee creation of high-quality, engaging content across all platforms.
• Set platform-specific goals for growth, engagement and views.
• Lead long-term content planning around seasons, tentpoles & campaign launches.
• Serve as a key liaison across Digital Marketing, Corporate Partnerships, Community Engagement, Brand Marketing, Broadcast, Game Operations, PR, Player Relations, and other relevant internal departments.
• Manage relationships with external partners and agencies.
• Bring unique, creative ideas to the table, while maintaining brand consistency and supporting brand strategy throughout all content and executions.
• Lead all social game night duties, including reviewing and approving content prior to posting.
• Lead, develop, and manage full-time social content staff, as well as part-time social and design staff.
• Own performance tracking and optimization, using data and insights to inform strategy and improve results.
• Share performance insights and key content wins across the organization.
• Identify emerging trends and translate them into effective, on-brand content opportunities.
• Develop fan acquisition concepts to grow social following and subscriber databases.
• Work across brands, including NBA, WNBA and G League.
• Able to work a flexible schedule that will include nights, weekends, travel, and holidays.

Qualifications

• Bachelor’s degree from a four-year college or university and 7+ years of professional experience in social media, digital content, or sports/entertainment marketing.
• Industry experience at the professional sport or collegiate athletics level highly preferred.
• Proven experience leading and developing social content and creative teams.
• Strong knowledge working with Adobe Creative Cloud.
• Deep understanding of social media platforms, audience behavior, and how content performs across channels, including but not limited to Facebook, Twitter/X, Instagram, YouTube, Snapchat, LinkedIn, TikTok, Threads, and emerging platforms.
• Ability to multitask with a high attention to detail and strong organizational skills.
• An understanding of the game of basketball and a knowledge of the NBA/WNBA/G League.