Director of Social Media & Content
Location Options: Greenville, SC, Columbia, SC or Charleston, SC
Position Overview
King & Columbus, a sister-company to The Post and Courier and a boutique marketing agency serving businesses across the Southeast, is seeking an experienced and strategic Director of Social Media & Content to oversee the agency's organic social media and content operations. As a senior leader in the agency, this position plays a pivotal role in implementing internal processes, creating operational efficiencies, optimizing client success, and shaping media strategy. This position guides our organic social department in providing exemplary social content and social campaigns, oversees all creative work done by our videographer and graphic designer as well as our freelance content creators. They should have a keen focus on client satisfaction, client retention and onboarding/intake of new clients.
Key Responsibilities
- Agency Leadership & Operations
- Oversee the Organic Social Media, and creative services teams, ensuring cross-department collaboration and identifying efficiencies.
- Develop and implement agency-wide processes and best practices to improve client outcomes and team performance.
- Work closely with the agency president to drive business strategy, revenue growth, and operational excellence.
- Assist in leading the agency's hiring, onboarding, and professional development efforts to build a high-performing team.
- Foster a positive, high-energy agency culture focused on innovation, accountability, and client success.
- Client Strategy & Account Management
- Oversee the development of marketing strategies, campaign planning, and execution across all service areas.
- Provide strategic guidance and mentorship to marketing specialists and creative teams to elevate client results.
- Seek to continually improve client journey and experience, resulting in excellent client satisfaction and retention.
- Coordinate and participate in quarterly business / strategy reviews for existing clients.
- Lead in upsell and renewal conversations for current clients.
- Creative Services & PR
- Provide direction and recommendations to creative services team to ensure all content produced is quality, effective and maintains a cohesive voice that aligns with the client's business and goals.
- Ensure all graphic design, photo/video and content deliverables are completed by deadline.
- Oversee video/photo shoots; leading pre-shoot client calls, scheduling the shoot, securing actors as needed, and writing scripts for commercial use.
- Develop shot lists for photo/video shoots, to be approved by clients prior to the shoot.
- Provide exemplary social content and social campaigns that achieves client goals.
- Craft press releases for clients.