Director of Digital Content & Social Media

About the role

Grow with us... Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us. As our Director of Digital Content & Social Media, you will lead the development, execution, and optimization of content across our digital ecosystem, including social media, website, app, and email marketing. This role blends creative storytelling with operational excellence, ensuring our brands show up consistently and effectively across every guest touchpoint. You will oversee content from ideation through publication, not only creating engaging social-first content but also managing ongoing website and app updates, supporting property-level content audits, and shaping our editorial voice across blogs and email communications. This is a highly cross-functional role requiring both a creative eye and a strong understanding of CMS platforms, digital merchandising, and content strategy. If you are equal parts storyteller, strategist, and digital operator, someone who cares as much about how content performs as how it looks, this role is for you.

Responsibilities

• Develop and lead the overarching digital content strategy across social media, websites, email marketing, mobile platforms, and emerging digital channels, ensuring alignment with brand objectives and business priorities.
• Establish and maintain editorial, creative, and content governance standards that ensure consistency across all brands, properties, and digital touchpoints.