Director, Social & Digital Content

About the role

The Director, Social & Digital Content will oversee the team's social media efforts and serve as a key contributor to the overall planning and execution of the team's multi-platformed Content efforts. This role will serve as a leadership figure within the Content team and a key liaison with other business lines.

Responsibilities

• Oversee the team’s social media efforts, including the management of staff and the development and execution of an overall content roadmap across the team’s robust social media ecosystem.
• Work with the Sr. Director and other assigned staff on the development of department-wide content plan, as well as plans to support and activate team and league tentpole and special events.
• Serve as a leader and critical voice in the team’s cross-department content planning, working with internal groups such as Sales & Marketing, Community Relations, Pro Shop, Stadium Events, and key stakeholders within the Content team.
• Collaborate with key members of the Content team to help ensure appropriate and timely representation of various content types - such as editorial, photography, video and audio - across the team’s social and digital platforms.
• Contribute to the development and management of the team’s web site and Official Mobile App, ensuring that the team’s Owned & Operated platforms remain current, relevant, and help to drive key business objectives.
• Foster and contribute to an environment that drives new and innovative content.
• Partner with the Analytics team in an on-going manner to inform current and future content planning, helping to ensure positive on-going metrics and trends – for both team and league KPIs and rankings.
• Collaborate with the Corporate Sales & Service team and key stakeholders within the Content team to ensure that sponsored social media and content offerings achieve established goals and drive revenue.
• Partner with the Executive Producer, Video Production, in an on-going fashion to help ensure relevancy and appropriate platform deployment for video content.
• Ensure the management of contracted & part-time social media content contributors to events and initiatives.
• Manage the team’s international social media efforts, including management of agencies and contracted assistance.

Requirements

Experience 8+ years experience managing a social media team or comparable cross-functional content team – within the sports industry is preferred. A deep, demonstrated experience managing social media platforms and corresponding content plans at a high level. Experience in managing and/or developing other key content spaces, such as video and/or audio production, creative and/or digital development, is a desired skill-set. Demonstrated experience in leading and working across groups, building multi-platform content plans and campaigns. Demonstrated experience working with digital and social analytics and how those can meaningfully inform and drive on-going content strategy. Proficiency working on various social platforms, as well as associated publishing and creative tools. Ability to work nights, weekends and holidays. Experience working with a sports league or a team is preferred. Experience working within the game of football a plus.