Social Director

About the role

The Social Director is a role within the integrated media team responsible for planning and executing advanced social strategy. The Social Director will lead and mentor a team of social media specialists. The ideal candidate will exhibit proven success managing complex social programs within the pharma/healthcare space while exhibiting a working knowledge of other media programs to better understand the role that social plays within the larger media landscape. This position plays an important role in building trust and expertise with our clients and the ideal candidate will excel at relaying complex social topics in a way that is understandable for someone with no social experience.

Responsibilities

• Plan, present and own the success of social engine marketing programs across the largest clients at Syneos Health.
• Lead, mentor and train members of the social team through a social professional development program.
• Develop and implement SOPs governing all aspects of best practice campaign development for the social department.
• Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting.
• Provide support to new business through industry analysis and social landscape estimation.
• Routinely author POVs to ensure the team is up to date on the latest social trends and engine algorithm updates.
• Demonstrate outstanding performance in market, exceeding client expectations and KPIs through class-leading social programs.

Requirements

• 8+ years of experience leading, executing, and planning Paid Social media campaigns.
• Able to put together and present integrated social strategy.
• Experience participating in pitches for new business and understanding how to operationalize complex asks during the RFP process.
• Experience interacting directly with clients, building relationships, and seeing great campaigns executed and reported on flawlessly.
• Experience managing and optimizing paid social campaigns across all major social platforms i.e. LinkedIn, Meta, X, TikTok, YouTube at minimum.
• Comfortable analyzing high volumes of data.
• Candidates should be free to travel as-needed to support the business.
• Experience in pharma or healthcare is required.

Pay

The annual base salary for this position ranges from $130K to $150K. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.